The consumer drone market is gradually maturing, and drones have been accepted by C-end users as aerial photography tools. With the development of artificial intelligence technology, the drone industry has entered a new era of intelligence.
From CES last night, to no one knows, as a consumer goods, drones have a considerable market size, and the brand is also looking for more room for growth in the development process.
In the horizontal direction, in addition to aerial photography, more industrial applications are being explored; while in the vertical direction, the intelligent trend of the drone industry is gradually strengthening.
This year, Dajiang has successively launched the "Elves 4", Mavic and "Elves 4" professional editions, and has been deeply cultivating in intelligence. "This will open a new era." Wang Jiang, founder and CEO of Dajiang, said.
Intelligentization is the biggest trend of drones this year. Since its inception, the drone brand has not only been satisfied with making "flying toys," but a mass aircraft with more artificial intelligence.
The artificial intelligence mainly includes image recognition algorithms, face recognition algorithms and speech semantic recognition algorithms. These technologies can help drones improve consumer control systems, navigation and path planning, and complete more functional operations.
Among them, the drone brain-chip technology must meet the challenges brought by intelligence. At present, in the R&D and manufacturing of chips, Qualcomm, Intel and NVIDIA all have layouts, and launched a drone reference design or kit with a graphics computing chip as the core.
China's chip design company Lianxin Technology has also jointly developed a solution for intelligent drones with Chinese drone manufacturers.
In March of this year, Dajiang released the Elf 4 drone, using calculator vision and machine learning technology for consumer-grade aerial drones. Visual recognition technology allows drones to track flight by discrimination. Wang Wei believes that intelligence is the decisive trend in determining the future market for consumer drones.
Under the trend of intelligence, consumers' demand for drones has increased, and the industry has matured. It is difficult for Shantou products to meet market demand.
On the basis of Elf 4, Dajiang launched the portable drone Mavic, which includes the intelligent functions of the former under the premise of being lightweight. According to official data, since the release in September this year, Mavic orders have been set to break through six figures.
Dajiang PR told reporters that this year, under the trend of portability, many drone manufacturers have introduced smaller drones, but this does not mean to reduce the functions of drones. "Future smart and portable It is the development direction of drones."
In industrial applications, the improvement of artificial intelligence technology will help drones play a greater role in the industry.
Fei Fei, CEO of Feifei, told the First Financial Reporter that at present, the application of drones in the field of agriculture, forestry and plant protection has gradually improved and expanded. Under this premise, it is necessary to ensure higher quality of labor for farmers to obtain higher quality services. Intelligence can free people from manipulation.
“The obstacle to this industry today is that it is impossible to train thousands of remote-controlled flying hands to spray pesticides. In rural areas of China, equipment needs to be more automated and implemented in autonomous manner. Put on pesticide loading, battery replacement and equipment maintenance." Peng Bin told reporters.
At present, there are more than 800 people in the company, and the operating area in more than 200 acres in 14 provinces across the country.
According to the public information, the ultra-flying plant protection drone system can plan the corresponding route of spraying pesticides on the geographic terrain identification. The flying hand can drag the drone to the corresponding route on the smart handheld terminal to perform the flight operation. A flying hand can control more than two machines at the same time, which can reduce unnecessary manpower input to a certain extent.
Plant protection market is maturingAnother development trend of drones is the increase in application at the industry level. In these industries, the initial competition pattern has emerged in the field of agriculture and forestry plant protection.
In terms of market acceptance, farmers' acceptance of drones has increased significantly, and the industry has basically passed the stage of market education.
“The original farmers were more skeptical about using drones. This year we feel that farmers are more accepting and have more demand for spraying pesticides. In the past, the voices of doubt have gradually disappeared. From any angle, commercial demand is the basis for market prosperity.†Peng Bin told reporters.
In February of this year, the Ministry of Agriculture issued the “Action Plan for Zero Growth of Pesticide Use by 2020â€, requiring the elimination of traditional spraying tools, and promoting the full-scale mechanization of major crop production in the pilot projects in 500 counties in 2016, with emphasis on promoting efficient plant protection equipment.
The plant protection drone market is further expanding. According to the data released at the 2016 China Agricultural UAV Innovation Forum, as of December 2015, there were only 2,324 plant protection drones in China. According to industry statistics, in mid-to-late November 2016, the number rose to 6,000, that is, in 2016, the market added 3,600 agricultural plant protection drones.
However, as the commercial market is still in the formation stage, no company has an absolute market share, and the pattern competition is still in progress.
The agriculture and forestry plant protection industry has a richer number of manufacturers, and the competition and business models of the various competitions are very different.
Unlike the flying training training of the company, Dajiang mainly sells equipment to local or mobile plant protection teams. The main services are provided by these plant protection teams.
It is understood that the current standards for the application of UAV solutions in DJI are divided into five parts: service, flight platform, software platform, load and training. In the field of agricultural plant protection, Dajiang provides supporting industry-wide chain services such as flying hand training and after-sales services for the equipment sold.
Although there is no unified plan, each competition promotes market maturity. "As the number of production increases, the cost of manufacturing will drop significantly, and the future cost will be more in line with the demands of agriculture." Peng Bin said.
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