MediaTek Plus Code Car Chip Market Helps Intelligent Automotive Industry

As the automotive networking and autonomous vehicle markets continue to grow, automakers need advanced technologies with high computing power, low power consumption, and cost-effectiveness to help them win market opportunities. MediaTek has a rich and complete technology base in the areas of smartphones, home entertainment, wireless connectivity and the Internet of Things, bringing innovative multimedia, wireless connectivity and sensor solutions to the entire automotive industry.

MediaTek Plus Code Automotive Chip Market Helps Auto Industry Smart _ Car Network, Driverless, MediaTek


MediaTek Plus Code Car Chip Market Helps Intelligent Automotive Industry

On November 29, 2016, MediaTek announced today that it has officially entered the automotive chip market, cutting into four core areas: image-based advanced driver assistance systems, high-precision millimeter-wave radar, in-vehicle infotainment systems, and in-vehicle communication systems. To provide global automotive manufacturers with complete and highly integrated system solutions to help realize the future of car networking and autonomous driving.

As the automotive networking and autonomous vehicle markets continue to grow, automakers need advanced technologies with high computing power, low power consumption, and cost-effectiveness to help them win market opportunities. MediaTek has a rich and complete technology base in the areas of smartphones, home entertainment, wireless connectivity and the Internet of Things, bringing innovative multimedia, wireless connectivity and sensor solutions to the entire automotive industry.

Xu Jingquan, deputy general manager and new business development department of MediaTek, said: "The Internet of Vehicles and self-driving cars need a unique combination of technologies. The core competitiveness of MediaTek allows us to penetrate into the field of automotive chip design. In 12 years, we have invested more than 10 billion US dollars in research and development, and we have accumulated complete and leading technical strengths, including modem/RF technology, computer computing, wireless connectivity and intelligent algorithms. Based on these technologies, we have In order to develop more products that meet future driving needs, we will bring different solutions to the core areas of in-vehicle infotainment systems, in-vehicle communication systems and advanced safety assistance systems, and move towards the future of autonomous driving."

About 1.5 billion connected devices with built-in MediaTek chip solutions are available worldwide each year. This ability to support large-scale product development and production will benefit automakers and their suppliers. MediaTek plans to provide system solutions for automakers from four core areas:

1. Image-based advanced driver assistance system: MediaTek's advanced driver assistance system is rebuilt from the ground up, using industry-leading distributed vision processing units to process large amounts of image data in real time with optimized performance and power consumption. MediaTek uses machine learning technology to improve detection accuracy and speed, enhance object recognition and tracking capabilities, and provide behavioral decision-making performance comparable to humans.

2. High-precision millimeter-wave radar solution: MediaTek develops millimeter-wave radar using the technology foundation accumulated over many years in high-frequency radio frequency. Millimeter-wave radar is millimeter-scale (mm). Compared with acoustic or light-wave radar, high-frequency millimeter-wave radar is not affected by weather factors such as fog, rain, snow, etc., and it has strong penetrability, so it can provide higher Accuracy of detection, object resolution and detection capabilities.

3. Experience the perfect in-vehicle infotainment system solution: High-performance 2D and 3D processing technology ensures the highest level of efficiency and speed. MediaTek provides highly integrated navigation and multimedia capabilities for in-vehicle infotainment systems, as well as a variety of connectivity options.

4. Powerful in-vehicle communication system solution: MediaTek's in-vehicle communication system is powerful and can handle various data transmission tasks with extremely high bandwidth requirements. It also supports multiple wireless connection technologies (4G/3G/2G wireless communication, Wi- Fi, Bluetooth/Low-Bluetooth, etc.) Map-related applications. The core strengths of MediaTek's in-vehicle communication system are: high performance, high system integration, support for a wide range of networking and connectivity technologies.

Since there are currently no chip suppliers on the market that can provide a complete and highly integrated solution, the car manufacturers can only work with multiple suppliers at the same time, resulting in the need to spend additional resources to solve the problem between different products or systems. Communication and integration. MediaTek provides products covering the four core areas of the Internet of Vehicles and future autonomous driving applications, enabling automakers to obtain more complete solutions and reduce development manpower and cost.

"The complex system of high-tech cars in the future will require highly integrated chip solutions, innovative power management technologies and advanced features to achieve the highest security requirements and the best driving experience. MediaTek will provide future cars. A highly integrated and complete solution to fill the gap in the current automotive chip market in this area." Xu Jingquan added.

MediaTek ranks first in the world in digital products such as digital TVs, tablets, DVDs and Blu-ray players. It also provides easy-to-use software and hardware platforms for home smart networking products and smartphones. MediaTek continues to advance in advanced system-on-a-chip design, superior multimedia capabilities and leading wireless connectivity technologies, providing a total solution unmatched by other vendors. MediaTek is applying these advantages to automotive chips to power future driving.

MediaTek will release its first wave of automotive chip solutions in the first quarter of 2017.

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