The concept of a commercial complex is derived from the concept of “urban complexâ€, but there are significant differences between the two. The urban complex is a “city in the city†(functional aggregate, land-intensive urban economic aggregate) based on the architectural complex and integrating the five core functions of commercial retail, business office, hotel catering, apartment residence and comprehensive entertainment.
The "commercial complex" combines three or more functions of urban living space, such as business, office, residence, hotel, exhibition, catering, conference, entertainment, etc., and establishes an interdependence and mutual The dynamic relationship of benefit, thus forming a multi-functional, efficient, complex and unified complex.
I. Analysis of the status quo of commercial complexesThe so-called "commercial complex" is a multi-functional composite business that is dominated by modern service industries and contains two or more non-residential functions (commercial, office, hotel, hotel apartment, exhibition, conference, entertainment and transportation). center. The commercial complex is different from the single-function residential project and office building project, which can effectively utilize the land resources and has strong offline consumption viscosity. Therefore, the major real estate developers have taken the land to build the layout, resulting in the construction of the urban commercial complex. Explosive growth, too concentrated investment construction in the short-term has buried hidden dangers on the supply side. In recent years, under the impact of the overall economic slowdown, the transformation of Internet e-commerce and consumption patterns, the commercial complex has already had a relatively obvious surplus trend, and transformation and upgrading are imperative. Commercial complexes want to maintain growth in fierce competition, adjusting and optimizing the format, improving the consumer experience, and enhancing customer stickiness have become the biggest demands in front of us.
In general, each commercial complex is deployed with a large number of traditional security systems, including video surveillance, alarms, access control, parking, etc., covering almost all key scenarios of a commercial complex. Therefore, there are a number of security companies that use the advantages of the first release bureau to develop and launch smart applications, and use these ubiquitous security terminal devices to create greater commercial value for commercial complexes.
On the whole, the commercial complex smart applications launched by security companies can be roughly divided into three categories: smart visualization applications, smart sensing applications and smart linkage applications.
Second, the wisdom of visualization applications everywhereIn the past, commercial complexes lacked effective cognitive recognition for consumers and their vehicles, and they were unable to quickly and intuitively judge consumer identity, nor could they convert large amounts of consumer information into data samples that could be mined. Now, through intelligent analysis techniques such as face recognition and license plate recognition, a huge database of consumer attributes can be established step by step, and customer attribute analysis and traceability can be easily realized, providing important data for deep customer mining.
1, face recognitionThe video surveillance device embedded with the face recognition algorithm identifies the incoming and outgoing consumer's face and compares it with the already entered VIP customer. Once the comparison is passed, the guide purchaser reminds the other party to be the VIP customer identity, which facilitates the purchase of the customer in time. Reception; Of course, once the system compares and finds blacklisted people such as thieves, it can also promptly report to the police and take countermeasures. In addition, the face recognition camera can obtain information such as the gender, age, and glasses of the consumer, automatically collect a large amount of statistical sample data for the analysis of the consumer group of the commercial complex, and the customer's consumption habits statistics mining and analysis.
2, smart parking lotMany commercial complexes have both fixed parking spaces for owners and temporary parking spaces open to the public. Merchants will also launch parking incentives, which leads to the complexity of the charging strategy and the diversity of management methods. The traditional manual handling methods are difficult to deal with. . Moreover, the layout of the large-scale commercial complex parking lot is complicated, and the problem of consumers having difficulty in parking the car is very prominent. In response to the above situation, some security companies have introduced a smart parking system, which uses the license plate recognition system to automatically record the entry and exit time at the entrance and exit, and uses the parking camera and the guidance screen in the parking lot for automatic parking and car navigation, and uses Alipay and WeChat payment. Self-service payment. The emergence of smart parking has not only reduced the cost of manual services, but also greatly improved the consumer experience.
Third, the wisdom of perception applications are maturingWisdom-aware technology transforms traditional IoT terminals into smart-sensing units, using the ubiquitous video surveillance system to conduct statistical analysis of consumer attributes and behaviors, and to guide traditional businesses from experience-based business to a data analysis that can be utilized. Informatization-supported highways.
1, passenger flow statisticsThe number of people entering and leaving the scene is counted by the passenger flow statistics camera, and various business analyses are performed according to the statistical passenger flow data, such as marketing strategy evaluation, value analysis, employee assessment and configuration.
Marketing Strategy Evaluation: Through the comparison of historical sales volume and customer traffic, it can provide reference data for evaluating the marketing and promotion investment returns of the promotion activities, which can effectively analyze the impact of product types and various management strategies on passenger flow.
Value analysis: Through the statistics of passenger flow, it provides reference for the pricing of counter, retail and advertising space rental prices to avoid reasonable rental income loss. Through the statistics of passenger flow on different floors and different areas, the attraction rate and busyness of each area are counted, so that the layout and service personnel can be rationally distributed, the shopping environment comfort can be improved, and the sales volume can be improved.
Employee assessment and configuration: Through the comparison of historical sales volume and customer traffic, the employee performance is evaluated based on the customer consumption conversion rate, the impact of customer service training on the conversion rate is evaluated, and the traffic volume and conversion rate of each store are reviewed. Utilize the law of passenger flow fluctuations, rationally configure and dispatch waiters, cleaning and security personnel.
Figure 1 passenger flow statistics camera screen
Figure 2 Overview of the passenger flow statistics report
2, heat map technologyHeat Mapping can record the movement of the consumer in a video for a period of time, realize the density detection of the consumer in the time dimension, and display it in the spatial dimension with different colors. The following figure is an example. Red indicates a shelf area where customers are dense and has a long stay time, while blue indicates a relatively small area. In this way, heat map analysis technology can help merchants understand the most popular types of goods and where to place them to increase the probability of purchase, thereby increasing sales.
Figure 3 heat map example
Fourth, the wisdom of linkage application ups and downsIn the past, the various IT systems of commercial complexes were independently constructed and operated, and the data information between them was difficult or even impossible to communicate with each other, and it was easy to form an information island. In recent years, security companies have been working to create system-level smart collaboration applications that break down barriers to security systems and other IT systems, bringing a new user experience.
1. Elevator intelligent dispatchIntelligent cameras are deployed in the waiting halls and cars to calculate the number of people in the area, to sense traffic demand in real time, to reasonably calculate and predict the best service path of the elevator, and to accurately plan and optimize task assignment. By reducing the number of elevator stops, the elevator travel distance can be controlled without sacrificing efficiency, and the car load can be balanced as much as possible, which can bring lower energy consumption. According to experts, the energy saving rate is above 20%. Guest capacity has increased by about 30%. Because this system makes the most reasonable diversion of passengers, it effectively shortens the waiting and riding time of passengers, reduces the congestion of the car and the waiting hall, significantly improves the riding environment, and brings a new and more pleasant ride experience for passengers.
2, security, fire linkageSecurity systems and fire protection systems are an integral part of a commercial complex that has been relatively independent in the past. Now, through system-level docking, the two can be effectively integrated, and the security system action can be linked in the event of a fire alarm, such as linkage fire door opening, fire alarm area camera screen pop-up display, etc., to minimize damage and loss, and protect residents' personalities. Safety.
Figure 4 Security and fire linkage diagram
V. SummaryAs a new type of architectural expression that combines business and urban relations, commercial complex is an important trend in the development of commercial buildings in recent years. It has become an indispensable part of urban residents' entertainment, life, leisure and shopping. It is also a security enterprise. An important market that cannot be ignored. In the context of fierce competition, security companies must seize the opportunity of upgrading and transformation of commercial complexes, and launch more intelligent applications with commercial attributes on the basis of traditional security, creating greater economic addiction for commercial complexes. In order to maintain and improve the competitiveness of their industry.
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