The Internet of Things, a term that everyone is familiar with but has yet to understand. Whenever we talk about the Internet of Things, the most common reaction of the other party is "I understand what I know, what kind of smart bracelet and smart light bulb?", the author only has a patience to explain slowly what is "Internet of Things". (Internet-of- things) and what is the difference between "Connected-devices".
The era of the Internet of Things is indeed coming, just different from what you think.
The term "Internet of Things" has been popular since the beginning of two or three years ago. The media has reported on the huge business opportunities of the Internet of Things. The era of the Internet of Things is coming. Everything around the world will be connected to the Internet. The cups should be reminded of drinking water and plugs. Power consumption, automatic air conditioning when entering the room. . .and many more. So the so-called Internet of Things entrepreneurs are constantly coming out, not only humans, but even pets' connected products are coming out.
You should find a question, "Do we need these things? Can such connected products solve the pain points in life?" The answer is obviously no, the sales figures in the market have slap the dream and slap the brutal reality. So many people began to wonder if the Internet of Things is a illusory bubble?
The author can tell you very clearly, no, the era of the Internet of Things is indeed coming, but the direction and process are very different from the understanding in the general market.
What exactly is the Internet of Things and networking?
First, let the author define what is the Internet of Things and networking. As the name implies, the focus of the Internet of Things is on the “netâ€, while the focus of the Internet is on “things†(like a lionfish is a fish rather than a lion, a cobra is a snake rather than a spectacles).
Obviously, the core of the Internet of Things is to collect data through a large number of hardware, to use this network data to provide innovative services and business models, while the network is reversed, by connecting the network to add more new features to the hardware, and then hope It is possible to profit by selling such hardware in large quantities.
A lot of discussion in the market is actually "networking" rather than "Internet of Things." The reason is very simple, because the current Internet of Things era is still in the application upgrade stage of various vertical markets. Because the content is too professional, the general public is difficult to understand, and there is no interest in understanding, so of course, choose to spread some bracelets that everyone can see and feel. Livelihood goods such as light bulbs.
So what exactly is the Internet of Things? Where is the business opportunity? In fact, the essence of the Internet of Things and the Internet are similar. The real business opportunities are in four words. The Internet is a “subversion industryâ€, while the current Internet of Things is an “industry upgradeâ€. Alibaba has subverted the retail market (and even subverted part of the financial industry), Uber is challenging the traditional taxi industry, and AirBnB has changed everyone's definition of hotels.
The logic of the Internet of Things market is similar. The only difference is that the enterprises of the Internet of Things are not waiting for others to subvert him, but to make the necessary upgrades of their own industries. To be deeper, the Internet market is horizontal, because all consumers have the need to shop, ride, and make reservations; while the current Internet of Things market is vertical, because each industry needs different upgrade methods. .
A good example of an Internet of Things
For example, with the robot arm that is easier for you to understand, once you mention factory automation, you must feel that it is reasonable to use robots instead of workers to do routine work, but why robots only account for a very small part of the production line. ?
the answer is:
1) Purchase and maintenance costs are too high
2) Too difficult to set up and operate
3) The fuselage is too dangerous.
Readers can imagine that if a company can solve the above three problems through the technology of the Internet of Things, is there an opportunity to increase the market share of robot arms and make the efficiency of the factory upgrade rapidly? It is only one of the vertical market problems. In the Internet of Things market, there are still thousands of vertical markets waiting for us to develop.
The Internet of Things begins with the B2B market and will develop B2C in the future.
The concept of the Internet of Things is actually not complicated at all. I hope that the above will let everyone understand the difference between the Internet of Things and the Internet. Finally, I will sort out some of my observations on the current IoT market, hoping to help entrepreneurs interested in the Internet of Things:
The Internet of Things is a huge market because every industry you can think of has room for upgrades. Since the current Internet of Things focuses on industrial upgrading and belongs to the B2B market, the customer's needs are simple, not to help him save money, or to help him make more money.
To help companies upgrade, you must first understand the industry, understand the trend of the industry and the pain point is the soul of the Internet of Things.
The sharp-eyed readers may find that the author constantly uses the word "current" when referring to the Internet of Things market. Because the current IoT business opportunities are indeed in the vertical B2B market, and the era of new-generation teams are blooming, I believe that the IoT market will soon be burned to the B2C mass consumer market in the future, but it is still far away.
The future B2C IoT market logic is the same as the above. It is necessary to collect data and instructions through the terminal device, pass the cloud to analyze the consumer demand, integrate the back-end service market, and then accurately provide the services that the consumer needs. So the focus is still not on hardware sales, but on the data and services behind it.
An imagination about the B2C Internet of Things
In the imagination, you can say "Help me send 10 red roses to my girlfriend's house, don't be too expensive, less than 2000" on Valentine's Day hardware. Then it will help you to place an order online and send it to your girlfriend. Family. Simply put, it is JARVIS in the Iron Man movie. Technology can be done theoretically, but it will be an extremely large project, and it needs more than 200% accuracy, because if you send the wrong object, can you imagine what kind of scene would it be? The difficulty of serving like this may not be the responsibility of a new team. Only the world's top groups have the resources to integrate the B2C IoT market.
I hope that everyone will face up to the "Internet of Things" market that is booming at the speed of light with the right angle.
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