Connecting the mobile phone and TV "remote control APP" will become a new generation of TV entertainment tools

What do I say about my television attitude? Whenever I go home, I want to whisper to him: "I'm sorry, but you've got to stay alone. However, I don't have time to see you tonight. I'm sorry."


How could this be the case, TV is clearly so hard. The figure is closer to the tablet and the function is aligned with the mobile phone. In addition to not being able to make phone calls, it basically learns all of the 18 martial arts.

From the market data, the situation of smart TV can be described as excellent. In 2015, the cumulative number of China's smart TVs reached 105 million units, with an activation rate of 83% for the year and a penetration rate of 73% for the year. After several years of "fighting," TV manufacturers are more than eager to change their own lives. (applaud!)

However, it is not really time to celebrate now. According to Nielsen's report, the Chinese spend far more time on their smart phones (170 minutes) and computers (161 minutes) than they watch television (89 minutes).


Let's think back and forth about our situation at home: put down the jacket, turn on the TV, fall into the sofa and pick up the phone. It is clear that people are moving away from television. The smart TV is like a queen in a palace drama. They watched the old love of the emperor defeated them, and then they turned to see the entrance to the palace??......

However, the reality is cruel. When smart TV manufacturers are busy with an arms race, their status has changed from "three big things" in their homes to "the thing used to fill the video wall."

TV can occupy the living room, but can not occupy the user's heart. why?

Because television manufacturers have always attached too much importance to the hardware elements such as size, thickness, number of cores, and “straight or bend”, they have not been involved in content and interactive design. This makes the TV seem to be powerful, but there is obviously a big gap between the TV experience and the growing demand of users. As a result, content is dominated by video sites, and interactive experience has spawned the need for a third-party remote control APP.

Today we don't talk about video sites that are already being spoiled. We only talk about remote control apps that have been ignored.



First, the penetration rate exceeds 10%, third-party remote control APP camp can not be underestimated

According to the test data of Baidu, Application, Pea, Anzhi, and Android Markets, only the number of third-party remote control APP downloads has exceeded 8 million in Android. Among them, Goku has 6 million remote controllers, multi-screen interactions approaching 2 million, and multi-dimensional remote controllers exceeding 200,000, so that even the remote controller approaches 100,000. If you follow the apple system user volume is equivalent to extrapolate. With a total number of smartphones with a total activation of 100 million, the penetration rate of third-party remote control APPs has exceeded 10%, which is enough to encourage users to make the market a powerful force that cannot be ignored.


These remote control APPs generally have such standing functions as automatic matching, screencasting, voice operation, and content recommendation under the WIFI. Some products are also developed specifically for the pain points, such as Wukong remote control "Goku cross-screen input method" (allows the user to enter the display on the phone on the TV), Baidu network disk broadcast control, child locks and other functions, multi-screen Interactive "multi-screen interaction" features (...), as well as rich interactive and operational functions such as home monitoring, video chat, and sweeping, reinforce the experience of using smart TVs.

Interestingly, although some remote control APPs have not yet cooperated with most TV manufacturers, many manufacturers have actively recommended third-party remote control APP products. Under what circumstances did you introduce the wolf into the room? This is an interesting phenomenon.

From a functional comparison point of view, the third-party remote control APP has far exceeded the native APP in terms of interaction, and gradually has its own moat on the function, number of users, and content source. Some TV manufacturers chose to introduce third-party remote control manufacturers for cooperation because they did not have the ability to intensively cultivate.



Second, TV and mobile phone bucket, remote control APP in the end who is the "warm medicine"?

In the "Xuan Zhuan", Wen Tai-Mei doctor is an NPC character that both sides want to fight for. Although not the protagonist, whoever has him will have a winning addition.

The so-called living room revolution is actually a hardware battle. Television, news, games, and content are those contents, but the two types of hardware, television and mobile phones, compete for users. To put it plainly, TVs and sofas are against mobile phones (tablets) and beds.

The remote control APP is just stuck between the TV and the mobile phone.

1. TV manufacturers' "inside"

The remote control APP can become its own person into the mobile phone and pull back the user by increasing the frequency of use of the television and using stickiness.

The independently installed third-party remote control app can also help manufacturers pull users back to the TV. In the simplest, the user can set a reminder program or a movie and episode that he wants to watch in the remote control app, and the remote control app will remind the user to view it. In addition, the remote app app comes with a screen-casting function, which is also a pull weapon. As long as people return to the TV, the outcome of the battle for the living room is not yet known.

In addition, at the technical level, a mature remote control APP can provide technical guidance to TV manufacturers.

In terms of interaction and functionality, third-party smart remotes have led the original remote control too much. It is difficult to have the original remote control at the same time do cast screen, global voice search, multi-screen input method, network disk broadcast control, gamepad, download applications, video channels, on-demand recording and broadcast all these contents.

However, these are functions that have already been implemented by third-party remote controllers. TV manufacturers can improve the control methods by introducing third-party remote control technology, reduce the use of thresholds, and at the same time reduce development costs, achieve more functions, and increase product stickiness.

2. "Beachhead Position" in the Mobile Phone Industry

Well, not only mobile phone manufacturers are fighting against the big screen of the TV. Video sites, mobile game companies, and even news clients are all making up their minds.

In terms of video sites alone, once they have a share of the remote control APP, they will be able to give TV makers an OTT by virtue of the "cast screen" function. The TV instantly changes its projection and the phone instantly changes its handle. You can watch music or millet. The moment the TV is sold out, as long as the user downloads a remote control app, your value-added content will be played.


The remote control APP is in the midst of its valuation. As long as one video company has acquired the largest remote control APP, it instantly binds one-tenth of the smart TV users. In other words, one-tenth of smart TVs have also become players for their own websites.

Third, the independent content channel is the remote control's own Big Story

Since the remote control APP has the potential of an OTT TV and has a user base of tens of millions of users, it naturally has its own story-telling capital.

"Screenshot" is the most common function of the remote control APP. After the screen is shot, the content on the remote control APP will control the TV screen and it will become a new content channel.

The remote app has so far not become a channel because people have not given it enough imagination. Imagine if the remote app starts to access Internet dramas, independent programs, high-definition broadcast, net red, live music festivals, etc., and it can be screencasted on TV in real time, plus double-screen interaction. What happens?
Take the net red broadcast for example. People used to watch net red on their mobile phones or tablets. After the screen is cast, Net Red is just like your maidservant singing on TV to you. And you still have to do it. When you are happy, you can feed your fingers. The status of the user from the fans to become the master, cool or not?

Fourth, dual-screen interaction, unreleased potential

People think that TV and mobile phones should display the same content when they are screened. But what if it is different? If not only the two screens can interact with each other?

This feeling once appeared on Nintendo's landmark portable game console NDS.


At that time, NDS, which was able to interact with two screens and had easy content, helped Nintendo win big votes for new users who had rarely or never touched the game. The sales of portable game consoles in that year surpassed the mainframe and pushed Nintendo to its peak in the next five years. The dual-screen interactive mode of the mobile Internet era, which is composed of a remote control app and a TV, is likely to bring the living room revolution to the true orbit.

If the remote control APP is the link connecting the mobile phone and the TV, it is a weapon to enhance the TV interactive means to improve the TV content. It is not difficult to understand that the TV remote control APP industry is promoting the interconnection and development of the mobile phone and the TV from another aspect. In order to obtain a more complete entertainment experience, we can download third-party application software through the sofa butler, enjoy more abundant TV applications, more colorful TV entertainment methods, get more complete resources via the remote control APP, and connect mobile phone and TV content.

It is recommended to download Goku remote control and other remote control APP applications to improve the TV entertainment ecosystem. In addition to mobile phone interconnection, downloading Goku remote control on the computer can also be used for TV control.


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