Broadcasting Department Should Implement Ecological Reform in 2015

Before the holiday, radio and television networks and E-Media have reached daily limit, and Hubei Broadcasting and Television and Tianwei Video have also surged. The radio and television company's subsidiaries frequently took action. Radio and television network, Hubei Broadcasting, and Gehua Cable successively obtained new business licenses. Shenzhen Broadcasting and Television and Guangdong TV successively held hands with Ali Pictures. These signs indicate that the broadcasting and television system is expected to speed up reform and convergence in 2015.

According to an interview by the media, Li Wei, director of the Institute of Policy Studies of the Development and Research Center of the State Press, Publication, Radio, Film and Television, and the director of the Institute of Information, disclosed that in 2015, the reform of the radio and television system and mechanism, first, the traditional radio and television stations will all devote themselves to doing their own work; Based on the actual development of further media integration. “In 2015, there may be some differences in the reform and development methods of each station, but in the end it may be the same in different ways and achieve media convergence in various ways.”

Li Wei said that in the aspect of content production, the multi-media platform linkage model like “Goddess of the New Clothes” will be further promoted in 2015. The development of media integration is not simply the concept of institutional mechanisms, but must also be integrated in the development of the program. .

Li Wei believes that the radio and television system in 2015 should set off an eco-style reform. It is necessary to carry out reforms from three aspects: organism ecology, environmental ecology, and relationship ecology. “This is a decisive concept that can address the development of media convergence and the reform of radio and television system mechanisms. Looking back at many reforms that have gone through in the past, many have failed to carry out coordinated reforms, cannot solve fundamental problems, and sometimes even have headaches and headaches. The pedicures will be contradictory and will be repeated, because this is not a reform carried out from the entire ecosystem."

According to Li Wei’s introduction, the organism ecology refers to the internal management operation mechanism. When integration and development are implemented after the separation of production and broadcasting, some changes can be made, including the implementation of the “independent producer” system gradually to the “product manager”; The media center distributes content from the “central kitchen” to multiple terminals, changing the original business process and organizational structure. Environmental ecology is the overall environment of production, production, broadcast, and feedback. We must have this kind of thinking. All policies and the direction of reform and development are related. For instance, in the current reform policy, the policies introduced last year seem to be fragmented. Some of them are directed against the “two episodes of a drama, two episodes and one episode of a night” aired on the TV series. Some are to strengthen the management of overseas drama on the Internet. Actually, it is an eco-style policy. Management, integration. The relationship ecology is the relationship between traditional media, emerging media, and Internet companies. Traditional media, with capital as the nucleus, brings about marketization, and can control or participate in Internet companies. In the franchise business, A special management unit can be piloted. In fact, it implies an ecological relationship. After 2015, it will become clear that this relationship ecologically solves the problem of how different systems, ownerships, and capitals are integrated and developed.

"There is a series of regulations for Internet companies, especially licensees and Internet companies, since June last year. These are actually adjustments to the relationship ecology, ensuring mainstream ideological security, cultural security, and being clearly defined as license providers. As the mainstream media itself is the dominant or license value, so from the direction of the reform to all aspects of the policy, we must focus on the overall system of the radio and television ecology, improve the overall ecological value of the reform, which is more conducive to separation of production and broadcasting and media integration Development," Li said finally.