First "plagiarize" and then beyond

Auntie Mai uses “LV” and “Gucci” on the bus and subway everywhere – imitating designs, copying patterns, copying materials, and 1 to 1 hardware – super imitation and photocopying techniques make brands miserable. Although brand owners hate the “shanzhai phenomenon”, people are welcome to the “shanzhai products”. The “shanzhai” makes luxury goods become “people’s fashion”, and “Xiushui” has become a tourism destination for tourists from Europe and America to China. Must-see attractions.

We respect intellectual property rights and reject such unscrupulous behaviors that completely imitate plagiarism. However, from a marketing point of view, if "plagiarism" can be reasonably used and "plagiarism" is established in a more benign competitive order without violating the rights and interests of others, "plagiarism" can also be carried forward.

For the backward companies, to exceed the competitors and industry benchmarks, "imitation" has become an effective way to quickly narrow the distance, which is what we say "plagiarism first, then beyond."

First, plagiarism makes sense, and "plagiarism" makes life better.

“Plagiarism” Makes People's Fashion Become a People's Fashion ZARA from Spain has made Chinese people aware of the power of the “buyers model”. ZARA owns nearly 400 buyer-type designers. It spreads street fashion and “plagiarizes” international top brands by distributing buyers from all over the world, allowing ZARA to grasp trends for the first time. Usually, the latest designs of some top big names are just on the counter, and ZARA will quickly release fashions that are very similar to these designs. This efficient "plagiarism" and fast fashion consumption concept has made ZARA rank third in the world and Spain ranks first in the status of a garment manufacturer. It has become a leading brand in the fast fashion model. It is famous and profitable. It can be described as a "famous for both fame and fortune."

First-class design, second-rate quality, and third-rate price make ZARA succeed in defeating many luxury brands. It can be said that "plagiarism" has allowed ZARA to transform its first-rate design quality into a popular fashion that everyone can afford.

"Plagiarism" has formed a late-comer advantage, allowing companies to stand on the shoulders of the giants. The development of the brands of most technology-producing companies in China starts with OEMs. The biggest advantage of OEM development is the mastery of core technologies. The initial success of Galanz can also be said to rely on the technical advantages of OME. By mastering the core technologies for OEMs of major international brands, and occupying a large market share through OEMs, it has achieved a feat of co-existence of OEM and creation with strong competitive advantages.

In the automotive field, "plagiarism" techniques often play a greater role. For example, the Haima M2 imitates the Mazda 2, the Changfeng ACUMEN imitates the Volvo S40, the Lifan 320 imitates the MINICooper, and the imitative BYD M6 imitates the Toyota Previa, the BYD S8 imitates the Mercedes CLK and so on. Many companies have created their own brands by taking advantage of it. Although BYD was once pushed to the cusp of "plagiarism," it is undeniable that, as a car company has just begun, it is indeed a shortcut to use the doctrine. Toyota, which BYD was alleged to have imitated, is also a car group that has attracted attention in the world today with the spirit of innovation.

Technical "plagiarism" circumvents the time cost of immersive research, and uses advanced technology to learn for themselves. It is on the shoulders of giants to continue to grow.

Second, "plagiarism" is not an end. Surpassing is the key to the survival of SMEs. As a SME, how to survive is the key. This means that every step the company takes must minimize risks.