Shipment of 2G mobile chip fell by 30% in October

Shipment of 2G mobile phones fell by 30% in October and is expected to be slightly better in November. Statistics of the Small Climax Semiconductor Application Alliance in December: September / October 2G mobile phone chip shipments: MTK54M / 40M, Spreadtrum 15M / 14M, Mstar 6M / 5M, RDA / mutual core 1.5M / 2.2M. In addition, everyone expects that after a 30% drop in October, November will be slightly better, with a small climax in 12 copies.


Mocha ROGER: Just three days after November, the market has success reports. Waterward, Huiye, Jingwei, Hongyu, Chuangxiang and other IDH companies have successively increased their order plans; Gionee, Konka, OPPO and other machine brands have also begun to advance madly. The dominant company began to taste the most beautiful feast of 2011 and then boarded the Noah's Ark. If you can't get on the boat, you may face the cruel mobile phone industry 2012. Everyone works hard!

Global mobile phone shipments in the third quarter increased by 12.8% year-on-year
The third quarter report of the mobile phone market has recently been released. According to the latest statistics from the market research organization IDC, global shipments of mobile phones in the third quarter of this year have increased by 12.8% over the same period last year. However, the expansion rate of the mobile phone market reached the second largest trough in two years, and mobile phone shipments in Western Europe and the United States began to decline.

The biggest winners in this quarter are undoubtedly Samsung and ZTE. Samsung ’s shipments increased by 23 percentage points from the same period last year, ranking second, while ZTE ’s shipments increased by as much as 57.9 percentage points, making it leap to fourth. Although Apple also had a 26.2 percentage point increase and market share increase in this quarter, this did not prevent it from being surpassed by ZTE and falling to fifth place. In the third quarter, the top five market shares of mobile phone suppliers were: Nokia 27.3%, Samsung 22.6%, LG 5.4%, ZTE 4.7%, and Apple 4.1%.

Foreign brands seize 60% of the 3G market According to the "First Financial Daily" report, China's 3G users exceeded 100 million, but among the 100 million users used mobile terminals, 60% came from international brands, and the remaining 30% came from ZTE, Huawei, Lenovo and Yulong Coolpad are four mainland companies, and the other 10% are divided among small companies. That is to say, in the domestic 3G market, national brands account for only 40% of the market share, and international brands still occupy half of the country.
In addition, according to the data of the "China Mobile Phone Market Research Report for the Third Quarter of 2011" released by the Internet Consumer Research Center ZDC, in the third quarter of 2011, Nokia still ranked first in the Chinese mobile phone market, but the proportion of concerns fell significantly; The three major brands of Samsung, HTC, and Motorola are in fierce competition, and the proportion of attention is three-legged. Among them, the proportion of HTC and Samsung has increased significantly from January to June, and Motorola is at a disadvantage. Among several domestic brands, Lenovo ranks 9th. ZTE, Huawei and Coolpad are separated from 11 to 13.

Google: 35% smartphone penetration in Chinese cities
Google recently released a report in Beijing showing that smartphones have been rapidly gaining popularity in Chinese cities in recent years. Chinese cities have become the world's top five smartphone penetration rates (35%), tied with Hong Kong, this data has even exceeded the United States (31%). One out of every three people owns two or more mobile phones. This proportion (30%) is the highest in the Asia-Pacific region.
The proportion of people with smartphones in urban areas of China for more than one year (64%) is the highest in the Asia-Pacific region, surpassing Japan, South Korea and Australia. In China's smartphone usage environment, home (66%), travel (59%), transportation (52%), restaurants (38%) and shopping malls (30%) are the most frequently used places. In terms of the use of smartphones in China, browsing the web (50%), listening to music (43%), sending and receiving emails (41%), search engines (37%), taking pictures or videos (37%), through the web pages of newspapers and magazines Version to browse news (35%), log in to social platforms (35%), browse Weibo and other platforms (34%), play games (33%), map services (28%). In terms of applications, the average number of applications installed by smartphone users in Chinese cities is 15, of which 6 are paid to download, and the other is mainly in the form of free + built-in advertising.

The report also shows that 64% of Chinese urban smartphone users will use their mobile phones to search every week, the main purpose is to buy (59%), to find businesses (such as shops, restaurants) or services on the map, or to guide the route (55%) . Among them, 54% of smartphone users have used mobile phones for shopping. 75% of Chinese urban smartphone users use their mobile phones to socialize every week, which is close to the proportion of socializing through traditional networks (84%). The report's special study on mobile advertising shows that 53% of users plan to spend more time on the mobile Internet, which is the third largest in the world. Half of the Chinese urban smartphone users will often notice mobile advertising, the main advertising positions are search engines (54%), video ads (46%), video sites (45%), applications (34%) and retail sites ( 25%). After noticing mobile ads, Chinese urban smartphone users will: use computers to make more inquiries (39%), click on ads (34%), and make purchases (32%). More than half of Chinese smartphone users have used smartphones to make purchases and are willing to try more. Mainly ticketing, entertainment products, business trips, apparel, department stores and food, home furnishing, beauty and cosmetics, electronic products, etc.

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