Foreign-owned home appliance mentions 3C integration strategy: it must be based on core technology

The concept of 3C integration has been proposed for 10 years. However, because of the industrial environment and the risk of regulatory oversight, there have been no foreign-funded enterprises that have proposed 3C integration in China. Recently, at the Samsung Forum in China in 2012, South Korean company Samsung stated that not only will the concept of convergence be used in traditional products such as mobile phones, computers, and televisions, but also the concept of integration will be popularized into white products.

Samsung China Forum has always been regarded as the vane of Samsung's development. In this forum, Samsung stated that it will use its rich product line advantages to realize the 3C integration and interoperability functions in addition to the traditional “3 screens” (small screen: mobile phone; medium screen: computer; large screen: TV), Traditional home appliances such as refrigerators and washing machines will also be integrated into the integration category defined by Samsung.

According to report, as early as the 90s of last century, many home appliance companies in China foresaw that 3C integration will become an inevitable trend of development. They will gradually incubate on the basis of a single TV product and be involved in computers, network security devices, and intelligent commercial applications. Equipment, smart transportation, mobile communication, internet, optical communication, etc. need to integrate technologies and industries. However, the industry eco-environment is another major challenge for companies. At the time, it was limited by the bandwidth and the speed was slow. In addition, although products produced by one company can realize multi-screen interaction and can be interconnected and interconnected to achieve seamless connection, equipment between different brands in China is difficult to be compatible because of inconsistent transmission protocols. This will greatly limit consumer choices and limit the development of the industry.

At present, the 3C integration market environment has undergone no small changes. Appliance analyst Liu Buchen pointed out that, at present, the necessity of 3C integration is that the Internet technology has matured and the bandwidth has increased. This is an industry foundation. In addition, with the popularity of smart TVs, consumers are increasingly aware of the importance of smart appliances to life. This will speed up the speed of popularization.

Liu Buchen believes that companies that develop 3C fusion industries, that is, companies in the intelligent industry, must rely on core technologies, use rich product lines as carriers, and use software and hardware integration as their strengths to support the above-mentioned downstream industrial chain resources. Will make 3C integration always stay at the level of concept hype and marketing gimmick. Samsung, as the world's largest consumer electronics company, can certainly promote this process.