On the early morning of March 25th, the 2012 China IT Leaders Summit was held in Shenzhen. Phoenix Technology, as an exclusive and cooperative new media, gave a full report to the conference. Phoenix Technology had an exclusive dialogue with TDL Group Chairman Li Dongsheng; Li Dongsheng told PhoenixNet.com that cloud TV is the direction of future TV product development. The sales of intelligent network function products on the market has exceeded 30% and will continue in the future. increase.
The following is a dialogue record:
Phoenix Technology: Currently including traditional IT vendors and home appliance manufacturers are talking about integration and transformation. How do you see this phenomenon?
Li Dongsheng: Convergence, with the development of intelligent network technology, color TVs and mobile phones have transformed from the original terminal's consumer products into an interactive intelligent product. From the product's form, there are also the entire service business. big change. In fact, we see that Apple is a typical example of success, from a manufacturing of end products to providing solutions, and now Apple has been deeply involved in upstream services. Similar changes are taking place in China's market. Smart TVs and smart mobile communication terminals will soon become popular in the market. As a traditional electronics manufacturer, our role is also changing. Originally, we sold the product to consumers. Even if the activity is basically over, now that the product is sold to consumers, you and the consumer need to establish another relationship. The manufacturer also needs to provide consumers with other value-added services. Or provide technical support for value-added services, so the entire business form has changed. We are also expanding from simple product manufacturers to developing related application software and establishing back-end network support systems.
On the other hand, traditional IT vendors are also involved in consumer products from IT products. We see that like Google, he is a typical IT company, and now he is also starting to make Google mobile phones and Google TV. Such mutual integration will intensify the competition in this industry. Of course, the positive effects of competition can accelerate the progress of products and technologies as soon as possible. Market maturity.
Phoenix Technology: We know that there is still a very popular concept of cloud TV in the entire TV industry. This is a very good combination of the traditional home appliance industry and cloud computing. How do you see the future of cloud TV?
Li Dongsheng: The so-called cloud TV is a smart TV, it must be the direction of the development of the future TV products. From the perspective of the current promotion of the domestic market, sales of intelligent network function products on the market have exceeded 30%, and the proportion will continue to increase in the future. . There are several factors to support here: First, its use value, the original TV at home is mainly to watch TV broadcast programs, smart Internet TV can provide users with a variety of value-added services in addition to watching TV programs, and this service The scope and products are changing with each passing day, and there are often new innovations and developments, so the appeal to consumers is great. In addition, the development of smart networks has also maintained the basic characteristics of televisions. Actually, the intelligent networked services I just talked about were previously available on computers, but for many consumers. He does not want to operate a very complicated computer at home. The smart TV has many functions of the computer, but it is as easy to operate as a television, and the price difference between smart phones and ordinary high-definition television is not too great. So this convenience and cost-effectiveness also make the product more acceptable to consumers.
The other is the so-called cloud computing technology that has developed rapidly in recent years. Cloud computing technology and smart technology are well integrated in televisions. However, for network technologies, cloud computing technology emphasizes the transmission and processing of network data. Features. With the support of cloud technology, it can make terminals, especially home terminals like smart TVs, very simple. You can easily operate and get many services. These factors make intelligent network technology able to develop rapidly in the past few years. Thank you.
The following is a dialogue record:
Phoenix Technology: Currently including traditional IT vendors and home appliance manufacturers are talking about integration and transformation. How do you see this phenomenon?
Li Dongsheng: Convergence, with the development of intelligent network technology, color TVs and mobile phones have transformed from the original terminal's consumer products into an interactive intelligent product. From the product's form, there are also the entire service business. big change. In fact, we see that Apple is a typical example of success, from a manufacturing of end products to providing solutions, and now Apple has been deeply involved in upstream services. Similar changes are taking place in China's market. Smart TVs and smart mobile communication terminals will soon become popular in the market. As a traditional electronics manufacturer, our role is also changing. Originally, we sold the product to consumers. Even if the activity is basically over, now that the product is sold to consumers, you and the consumer need to establish another relationship. The manufacturer also needs to provide consumers with other value-added services. Or provide technical support for value-added services, so the entire business form has changed. We are also expanding from simple product manufacturers to developing related application software and establishing back-end network support systems.
On the other hand, traditional IT vendors are also involved in consumer products from IT products. We see that like Google, he is a typical IT company, and now he is also starting to make Google mobile phones and Google TV. Such mutual integration will intensify the competition in this industry. Of course, the positive effects of competition can accelerate the progress of products and technologies as soon as possible. Market maturity.
Phoenix Technology: We know that there is still a very popular concept of cloud TV in the entire TV industry. This is a very good combination of the traditional home appliance industry and cloud computing. How do you see the future of cloud TV?
Li Dongsheng: The so-called cloud TV is a smart TV, it must be the direction of the development of the future TV products. From the perspective of the current promotion of the domestic market, sales of intelligent network function products on the market have exceeded 30%, and the proportion will continue to increase in the future. . There are several factors to support here: First, its use value, the original TV at home is mainly to watch TV broadcast programs, smart Internet TV can provide users with a variety of value-added services in addition to watching TV programs, and this service The scope and products are changing with each passing day, and there are often new innovations and developments, so the appeal to consumers is great. In addition, the development of smart networks has also maintained the basic characteristics of televisions. Actually, the intelligent networked services I just talked about were previously available on computers, but for many consumers. He does not want to operate a very complicated computer at home. The smart TV has many functions of the computer, but it is as easy to operate as a television, and the price difference between smart phones and ordinary high-definition television is not too great. So this convenience and cost-effectiveness also make the product more acceptable to consumers.
The other is the so-called cloud computing technology that has developed rapidly in recent years. Cloud computing technology and smart technology are well integrated in televisions. However, for network technologies, cloud computing technology emphasizes the transmission and processing of network data. Features. With the support of cloud technology, it can make terminals, especially home terminals like smart TVs, very simple. You can easily operate and get many services. These factors make intelligent network technology able to develop rapidly in the past few years. Thank you.
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