Galanz Home Appliances pushes "Energy-saving Huimin" across the board

After many years, a wave of new microwave oven industry upgrades based on Galanz as the leading role is coming.

A few days ago, the reporter learned from Galanz that Galanz added 200 million additional resources to subsidize Chinese consumers and sponsored a summer home appliance carnival for consumers. Galanz’s large-scale home appliance distribution activities are rapidly opening up nationwide.

Industry sources pointed out that the Galanz version of "energy-saving benefits," the overweight staged, will start a new wave of microwave oven industry upgrade.

Integrate 200 million resources to save energy and benefit the people

From June 1st, the state began implementing a new round of “energy-saving and people-friendly” policies for five categories of home appliances such as TVs, air conditioners, and refrigerators. However, consumers found that small household appliances such as microwave ovens are not subsidized by the state’s “energy-saving benefits”. Within the directory.

At the time when this policy was fully opened, Galanz microwave ovens took the lead in setting an example for the industry: there was no waiting for, relying on, demanding, and outrages. Through consolidating the resources of various product lines of the company, the consumers were allowed to make profits and subsidies, and an additional 200 million was added. Subsidize Chinese consumers, launch the Galanz version of the "energy-saving benefits" campaign, with a full range of products to promote non-profit, a wide range of general public subsidies.

With rising water prices and rising electricity prices, even the price of eggs has been “increasing in value every day.” ... When the cost of living costs rises, consumers’ demand for “affordable” is becoming more urgent. The Galanz spokesman said that Galanz has added 200 million additional resources to subsidize consumers, aiming to “reduce” the lives of consumers through big donations and big promotional gifts, and promote the consumption upgrade with the corporate social responsibility and corporate power. Happy life feeding.

It is understood that the over-launch of Galanz's "Energy Saving and Benefits" campaign is a continuation of Galanz's brilliant 20-year series of microwave oven activities. As early as the first half of this year, Galanz microwave oven united with home appliance related associations and called for the retirement of over-age appliances, giving an extra subsidy for over-age appliances, and launching a “new microwave oven brand to help you change” trade-in promotions. Consumers can get 120-200 yuan. Subsidy preferences.

Close to consumer spending industry upgrading leverage

The upgrading of any industry has always started with the upgrade of the technology of leading enterprises in the industry and the upgrading of products to promote the consumption upgrade of the entire society.

When the “microwave oven industry tops, etc.” and “microwave oven industry encounters ceilings” came to an end, Galanz remained in the microwave oven industry and promoted the development of the entire industry through technological innovation and management innovation, bringing more advanced Chinese consumers. Cooking culture and cooking experience.

"To be close to consumption and to benefit the people's livelihood," and to actually increase the consumer's happiness index, is becoming a lever to stir up the upgrade of the microwave oven industry. Glanz forward-looking vision has long been clear. As the most important communicator of "Microwave Civilization", Galanz's technological leap from microwaves to light waves, turntables to flat panels, square to round shapes, and microwave ovens are Galanz's dedicated pursuit of "making consumers' labor more valuable". That is, through technology upgrades to increase product added value, so that consumers can buy better products at the same price.

Not only the production R&D segment, but also the sales segment. The launch of the Galanz version of the “Energy-saving and Benefit-to-Energy” campaign for product-wide campaigns is the best evidence for Galanz’s sales ideas that are close to consumption and benefit the people’s livelihood.

In the view of home appliance people, "any industrial upgrading is promoted by the leading companies in the industry. The turning point of industrial upgrading is the best opportunity for leading companies to further consolidate their market position." Undoubtedly, Galanz has seized the opportunity.