The 30th Survey of Internet Development in China

On July 19, 2012, the China Internet Network Information Center (CNNIC) released in Beijing the "Statistical Report on the Development of the Internet in China for the 30th" (hereinafter referred to as the "Report").

The "Report" shows that as of the end of June 2012, the number of Chinese netizens reached 538 million, and the growth rate has become more stable. Among them, the most notable is that the size of mobile Internet users reached 388 million, and mobile phones surpassed desktop computers for the first time to become the largest Internet access. terminal.

Netizens exceeded 538 million in growth rate and further slowed down

The "Report" shows that as of the end of June 2012, the number of Chinese netizens reached 538 million, and the Internet penetration rate was 39.9%. While the penetration rate has reached about 40%, the growth rate of Chinese Internet users has continued to slow down since 2011. In the first half of 2012, the number of Internet users increased by 24.5 million, and the penetration rate increased by 1.6 percentage points.

At present, the growth of netizens has entered a relatively stable stage. The popularity of the Internet among the easily convertible population and residents in developed regions has reached a relatively high level. In the next stage, the popularity of the Internet in China will shift to the less educated people and the development will be relatively backward. Residents of the area. At present, with the prosperous development of the mobile Internet, mobile terminal equipment is cheaper and access to the Internet is more convenient. This provides opportunities for Internet promotion work in some backward regions and difficult-to-transform populations.

Mobile Phone Beyond Desktop Computer Becomes the Largest Internet Terminal

The "Report" shows that in the first half of 2012, the number of Internet users accessing the Internet through mobile phones reached 388 million, compared with 380 million for desktop computers, and mobile phones have become the largest Internet terminal for Internet users in China. With the rapid development of mobile Internet access, the utilization rate of desktop computers, the traditional internet terminals, is gradually declining, and the way of Internet access for Chinese netizens is showing a new pattern.

At present, smart phones are becoming more and more powerful. There is an upsurge of innovation in mobile internet applications. The prices of mobile phones are constantly declining. For large mobile populations and rural populations, using mobile phones to access the Internet is a cheaper and more convenient way. These factors have reduced the threshold for the use of mobile smart terminals, thereby contributing to the conversion of ordinary mobile phone users to mobile internet users.

Sharp increase in the number of mobile phone video users mobile microblogging users rose significantly

According to the “Report”, in the first half of 2012, the number of users watching video on the Internet has increased by about 25 million. The data from the China Internet Data Platform (.cn) shows that the average length of time per day for online video users in the second quarter of 2012 was one to one. The quarterly increase of nearly 10 minutes, online video shows an increasing trend both in terms of user size and depth of use. Compared with the steady increase in the overall size of online video users, the growth of mobile-end video users is even stronger. The number of users watching videos on mobile phones has exceeded 100 million, and the proportion of mobile Internet users has increased from 22.5% at the end of 2011 to 27.7. %. With the active promotion of video websites and operators, users are increasingly developing the habit of using mobile terminals to watch videos online.

At the same time, mobile microblog continued its rapid growth in 2011. As of the end of June 2012, Weibo’s usage in mobile Internet users increased by 5.3 percentage points to 43.8%, making it the mobile phone application with the largest increase in usage. The growth of mobile microblogging users has benefited from the immediacy and self-media advantages of microblogging. The user experience is good and the wastage rate is low. On the other hand, the continuous enhancement of the mobile microblogging client function also enhances mobile phone users. Use Weibo's stickiness and experience.

The number of IPv6 addresses has increased significantly

Since the global IPv4 address has been allocated, there has been no change in the number of IPv4 addresses in China since 2011. The current increase in IP addresses has shifted to IPv6, and it has become a consensus to accelerate the application and deployment of IPv6. The number of IPv6 addresses in China has grown rapidly in the past year. As of the end of June 2012, China has 12499 blocks/32 IPv6 addresses, a growth rate of 33.0% compared to the end of last year. The ranking in the world has rapidly risen from 15th in June 2011 to the current 3rd place, second only to Brazil (65,728 blocks/32) and the United States (18,694 blocks/32). The continuous development of the number of IPV6 addresses will further advance the process of informationization in China and lay a foundation for the development of China’s next-generation Internet.