Tencent Digital (Kevin) Recently, Panorama Music Festiva was held in Randall Park in New York City. Unlike the past, the organizers built a "Lab" for display. Advanced technology and equipment. The laboratory was designed by the visual design company "Meta.is" and joined the inflatable structure, sound bounce wall and dome screen. In addition, because HP is a sponsor, it also shows a large number of HP products, which is very psychedelic and avant-garde.
Unique HP Advertising Exhibition
"Innovation" is The Lab's design theme. Of course, since HP is the main sponsor, a lot of space is reserved for HP products. However, the form of display is clearly not the conventional form of the electronic consumer show, but it is rather psychedelic and very "New York."
At the largest HP Spectre x360 stand, visitors were sitting in front of a large luminous balloon to try and attract a large crowd. The infinity wall of the cutting-edge designer Gabriel Pulecio is equipped with a motion sensor on an interactive glass. Each movement of the visitor activates a different frequency of light. Pulecio said that the meaning of this work lies in showing itself through different levels, and the entire project took about 2 months, and used HP's Z840 workstation to complete most of the calculations.
No need to wear virtual reality space
The coolest place in The Lab is undoubtedly a dome, where a projector is used to project the image on a dome about 22 meters high, playing a video of light and shadow, and a group of strangers lying on the ground to experience the need to wear the head. The virtual reality environment is very cool. Of course, the creative staff did not forget to “advertise†for the HP computer, saying that the film uses 4K resolution images and uses a lot of professional software such as Maya and Cinema 4D. HP computers gave them a lot of help.
summary
Although The Lab looks more like HP's special computer show, it is undoubtedly a better marketing method. It seems that technology companies are paying more and more attention to music festival activities. For example, Sony showcases various concept prototype products at SXSW Music Festival to attract young people's attention. HP's sponsorship of The Lab must be the same. Indeed, a vibrant music festival, coupled with a little psychedelic hi-tech color, is more interesting than a boring booth.
Source: digitaltrends
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