Are you still doing all sorts of bulletin advertisements for your friends' circles? Due to the fact that he was forced to forward advertisements for friends, or to watch stories on the public number, he suddenly popped up an advertisement without any protection.
Starting today, a regulation called Interim Measures for the Administration of Internet Advertising should clear these concerns for you.
Starting from September 1, the Interim Measures for the Administration of Internet Advertising promulgated by the State Administration for Industry and Commerce (hereinafter referred to as the “Provisional Measuresâ€) will be formally implemented, clearly defining Internet advertising, requiring Internet advertising to be identifiable, and prominently indicating “ advertising".
At the beginning of August this year, the Regulations for the Administration of Internet Information Search Service had been implemented. At that time, it was used as a “sweeping spell†for the promotion of search engines. This latest regulation is now regulating the entire Internet.
The "Provisional Measures" stipulates: "Internet advertisements as mentioned in these Procedures refer to the commercial promotion of goods or services directly or indirectly through text, pictures, audio, video or other forms through Internet sites such as websites, web pages, and Internet applications. advertising."
This covers almost all areas of Internet advertising, including e-mail, circle of friends, search engines, etc.
Soft papers must also be clearly marked with "advertisements."The "soft paper" of the WeChat public number comes out of defense. Sometimes, for a good public number's fans, looking at the softness is more or less a kind of "fun." However, starting from September 1, this hidden promotion method must also be clearly labeled as “advertising†so that consumers can discern.
It is reported that if an article, in front of the story, followed by advertising, then these two paragraphs should be separated, only need to mark the ad in the second half; but if not, then the entire planning copy needs to be marked as advertising. Otherwise it violates the "Interim Measures."
In addition to soft-text advertisements, the industry and commerce departments pointed out that if Net-Red and celebrities simply broadcast and share their feelings on the Internet, they do not belong to advertisements if they do not participate in advertising activities. If the purpose of live-streaming and sharing is to participate in the advertisement, they are on the air. The following is the description of the advertisement.
Friend circles are responsible for forwarding advertisementsThe Interim Measures stipulates that “a natural person, legal person or other organization that pushes or displays Internet advertisements for advertisers or advertising operators and can check the contents of advertisements and decide on advertisements is an advertisement publisher of the Internet advertisements.†As long as you have forwarded advertisements in your circle of friends, although you have not participated in Internet advertising business activities, you have objectively provided an information service platform for Internet advertising and become publishers of advertisements and need to bear related responsibilities.
Later, if there are friends sending red envelopes for you to forward advertisements, you can justify rejection.
Pop-up ads must be able to closeThe “Provisional Measures†stipulates that the use of the Internet to publish and send advertisements must not affect the normal use of the Internet by users; advertisements that are posted on Internet pages, such as popups, should be clearly marked with closing signs to ensure that one-click closure is ensured.
For Internet advertisements that are not identifiable, according to the relevant provisions of the "Advertising Law", the administrative department of industry and commerce shall order corrections, impose a fine of not more than 100,000 yuan on advertisement publishers, and induce users to click on the contents of advertisements in a deceptive manner, or If an advertisement or advertisement link is attached to the user's e-mail without permission, it shall be ordered to make corrections and a fine of not less than 10,000 yuan but not more than 30,000 yuan shall be imposed.
Via Guangzhou Daily
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