Author: Photoelectric News Network has Cong
In early 2009, in order to expand domestic demand, promote the development of China's LED industry, and reduce energy consumption, the Ministry of Science and Technology of China launched the “Ten Cities and Ten Thousands†semiconductor lighting application demonstration city program, which covers 21 domestically developed cities such as Beijing, Shanghai, Shenzhen and Wuhan. city. The domestic LED lighting industry is collectively excited. According to the forecast, the LED street lights will increase by 178% in 2009 compared with 2008, with an output value of 1.625 billion US dollars. It is expected that the domestic LED street lamps are expected to reach more than 8 million in 2011, with a penetration rate of 8.5%. . What impact will the plan have on the various levels of the middle and lower reaches of the Chinese LED lighting industry? Will the LED industry bring out the gloom of the financial crisis? Behind the huge opportunities, what challenges will the national industry face? What countermeasures should we take? In response to various questions, Optoelectronics News produced the “Opportunities and Challenges Brought by the “Ten Cities and Ten Thousand Cities†to China's LED Industryâ€. The news topic invited a number of industry experts to influence the impact of “Ten Cities and Ten Thousand Cities†on China's LED industry. Multi-level, all-round discussion. This is the view of Mr. Jin Yujie from NXP.
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Jin Yujie, Marketing Director, Multimarket Products, Greater China, NXP Semiconductors
Optoelectronic News Network: What impact do you think the “Ten Cities and Ten Thousand Cities†plan will have on the upper, middle and lower reaches of the LED industry? How long will this impact last? Is this impact already present?
Jin Yujie: This plan will greatly promote the in-depth application of LED in the field of general-purpose lighting, especially for the upstream high-power LED packaging industry. This effect has already appeared, and the sustainability will depend on the maturity and cost performance of LED street lights relative to existing technology solutions.
Optoelectronic News Network: What is China's progress in the development of LED related standards (such as street lights)? What characteristics do you think this standard should have?
Jin Yujie: Relevant standards are still being drafted. This standard should not only reflect the superiority of LED lighting, but also fully consider the compatibility with existing systems according to the characteristics of LED lighting systems.
Optoelectronics News Network: According to your point of view, what are the shortcomings in the technical and market aspects of domestic lighting design/high-power white light chip/device packaging? What advice do you have for the development of related industries?
Jin Yujie: Domestic enterprises have replaced many existing traditional lighting schemes in lighting design, but innovative designs that reflect the characteristics of LED lighting are rare, because it is recommended that companies in the industry should further explore the new lighting methods for applying LED devices. If it is limited to replacing the existing lighting method, considering the lower target cost limit, the industry will not be fully developed. In addition, in terms of high-power white light chip/device packaging, in order to grasp the core of industrial development, it is recommended that domestic enterprises should strengthen independent innovation and patent system construction.
Optoelectronics News: The financial crisis has been around for a while now. According to what you know, what impact has the LED chip/lighting/module/driver been affected?
Jin Yujie: Since the financial crisis, the entire industry has been greatly affected. In the fourth quarter of last year and the first quarter of this year, sales of the entire industry have declined year on year. The "Ten Cities and Ten Thousand Miles" plan proposed at this time is a good news for the high-power device packaging industry, which will greatly help production. Since the LED lighting market is currently focused on automotive lighting, architectural decoration and portable lighting, the impact of this program on the entire industry requires further observation.
Optoelectronic News Network: How do you view the future Chinese market? What achievements have your company made in the Chinese market?
Jin Yujie: The Chinese market is full of opportunities and potential. In the popularization of LED new lighting technology, it will be in the forefront of the world. The company has recently introduced a driver chip compatible with traditional phase-cut dimmers in the Chinese market, such as the NXP SSL2101T, which is widely used in the field of general-purpose LED lighting. We will also continue to introduce innovative LED driver products that meet the needs of the Chinese market.
Optoelectronics News Network: We have noticed that foreign companies are more focused on the research and development of indoor lighting technology. Relatively speaking, Chinese manufacturers pay attention to the special lighting market such as LED street lights. How do you view this problem?
The existing technology of LED is more suitable for indoor lighting. Chinese manufacturers pay attention to LED street lights. First, due to the promotion of relevant government departments, the second is because domestic LED packaging technology is more suitable for the application of such packaging technology.
Optoelectronic News Network: What do you think about the prospects of phosphor white LEDs and color hybrid white LEDs? Which future is more optimistic?
Jin Yujie: Phosphor white LEDs may be more suitable for general indoor lighting, while color mixed white LEDs are more suitable for consumer electronics such as LCD backlights.
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In early 2009, in order to expand domestic demand, promote the development of China's LED industry, and reduce energy consumption, the Ministry of Science and Technology of China launched the “Ten Cities and Ten Thousands†semiconductor lighting application demonstration city program, which covers 21 domestically developed cities such as Beijing, Shanghai, Shenzhen and Wuhan. city. The domestic LED lighting industry is collectively excited. According to the forecast, the LED street lights will increase by 178% in 2009 compared with 2008, with an output value of 1.625 billion US dollars. It is expected that the domestic LED street lamps are expected to reach more than 8 million in 2011, with a penetration rate of 8.5%. . What impact will the plan have on the various levels of the middle and lower reaches of the Chinese LED lighting industry? Will the LED industry bring out the gloom of the financial crisis? Behind the huge opportunities, what challenges will the national industry face? What countermeasures should we take? In response to various questions, Optoelectronics News produced the “Opportunities and Challenges Brought by the “Ten Cities and Ten Thousand Cities†to China's LED Industryâ€. The news topic invited a number of industry experts to influence the impact of “Ten Cities and Ten Thousand Cities†on China's LED industry. Multi-level, all-round discussion. This is the view of Mr. Jin Yujie from NXP.
Jin Yujie, Marketing Director, Multimarket Products, Greater China, NXP Semiconductors
Optoelectronic News Network: What impact do you think the “Ten Cities and Ten Thousand Cities†plan will have on the upper, middle and lower reaches of the LED industry? How long will this impact last? Is this impact already present?
Jin Yujie: This plan will greatly promote the in-depth application of LED in the field of general-purpose lighting, especially for the upstream high-power LED packaging industry. This effect has already appeared, and the sustainability will depend on the maturity and cost performance of LED street lights relative to existing technology solutions.
Optoelectronic News Network: What is China's progress in the development of LED related standards (such as street lights)? What characteristics do you think this standard should have?
Jin Yujie: Relevant standards are still being drafted. This standard should not only reflect the superiority of LED lighting, but also fully consider the compatibility with existing systems according to the characteristics of LED lighting systems.
Optoelectronics News Network: According to your point of view, what are the shortcomings in the technical and market aspects of domestic lighting design/high-power white light chip/device packaging? What advice do you have for the development of related industries?
Jin Yujie: Domestic enterprises have replaced many existing traditional lighting schemes in lighting design, but innovative designs that reflect the characteristics of LED lighting are rare, because it is recommended that companies in the industry should further explore the new lighting methods for applying LED devices. If it is limited to replacing the existing lighting method, considering the lower target cost limit, the industry will not be fully developed. In addition, in terms of high-power white light chip/device packaging, in order to grasp the core of industrial development, it is recommended that domestic enterprises should strengthen independent innovation and patent system construction.
Optoelectronics News: The financial crisis has been around for a while now. According to what you know, what impact has the LED chip/lighting/module/driver been affected?
Jin Yujie: Since the financial crisis, the entire industry has been greatly affected. In the fourth quarter of last year and the first quarter of this year, sales of the entire industry have declined year on year. The "Ten Cities and Ten Thousand Miles" plan proposed at this time is a good news for the high-power device packaging industry, which will greatly help production. Since the LED lighting market is currently focused on automotive lighting, architectural decoration and portable lighting, the impact of this program on the entire industry requires further observation.
Optoelectronic News Network: How do you view the future Chinese market? What achievements have your company made in the Chinese market?
Jin Yujie: The Chinese market is full of opportunities and potential. In the popularization of LED new lighting technology, it will be in the forefront of the world. The company has recently introduced a driver chip compatible with traditional phase-cut dimmers in the Chinese market, such as the NXP SSL2101T, which is widely used in the field of general-purpose LED lighting. We will also continue to introduce innovative LED driver products that meet the needs of the Chinese market.
Optoelectronics News Network: We have noticed that foreign companies are more focused on the research and development of indoor lighting technology. Relatively speaking, Chinese manufacturers pay attention to the special lighting market such as LED street lights. How do you view this problem?
The existing technology of LED is more suitable for indoor lighting. Chinese manufacturers pay attention to LED street lights. First, due to the promotion of relevant government departments, the second is because domestic LED packaging technology is more suitable for the application of such packaging technology.
Optoelectronic News Network: What do you think about the prospects of phosphor white LEDs and color hybrid white LEDs? Which future is more optimistic?
Jin Yujie: Phosphor white LEDs may be more suitable for general indoor lighting, while color mixed white LEDs are more suitable for consumer electronics such as LCD backlights.
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