The domestic water purifier market has been developed for more than ten years, and the future development space is still very large. Which manufacturer can understand the market information, and then it can be strategized and developed. Industry experts pointed out that the development of the water purifier industry will gradually show five trends.
1. Green environmental water purifier is highly respected
Green environmental water purifiers are more and more popular among people, especially with the improvement of national quality, and the awareness of environmental protection in energy conservation is becoming more and more intense, coupled with water pollution, smog, automobile exhaust, formaldehyde and other direct Threats have caused people to pay special attention to the environmental and health functions of water purifiers. As a result, the future green water purifiers have increasingly become the focus of attention.
2. The industry chain merges into a complementary trend
Due to the industry reshuffle, some water purifier enterprises that have neither core value nor technical research and development are gradually being eliminated by the market, and another form of elimination is the combination of industry chains under the influence of market economy. Complementary. After the reorganization, the water purifier industry chain can respond more flexibly to various market shocks, and backed by a big brand, it has an important change in production, marketing and channels.
3. Deeply cultivate the rural market into an inevitable
The economic development of rural areas is better than one year a year, and rural urbanization is also one year faster than one year. After the reform and opening up, the living standards in the rural areas have been continuously improved, and some have even exceeded the standard of urban living. In the case of the inability to break in the first, second and third tier markets, the countryside has undoubtedly become the last unexplored place in the domestic water purifier market. Although the water purifier market is mostly suitable for urban residents, it is saturated. The urban market cannot make the water purifier industry with overcapacity now rapidly digested, and the intensive cultivation of the rural market has become an inevitable direction for the development of the water purifier market.
4, individual needs to promote product innovation
In recent years, people's living standards have been greatly improved, and consumers have turned from necessity to practicality and even the change of applicability. In the future, with more and more 80s and 90s becoming the main force of market consumption, their concept will also change the development trend of the market. Pursuing fashion, publicity and enjoying the new consumer groups, the personality requirements of water purifier consumption are getting bigger and bigger. Under this market environment, the design elite of the water purifier industry is urged to open up the brain and create more Fashion, more value-for-money products, so in the future Wei water purifier market, whoever masters the main driving force of innovation, whoever gets the first competitiveness of the market. High value-added water purifiers are occupying the market highlands.
5, companies are more focused on mining market segments
According to the development trend of China's water purifiers, it is not difficult to see that China's water purifier industry is undergoing tremendous changes, and the water purifier industry is undergoing market segmentation. “Small but fine, small and beautiful†has become a problem that more and more water purifier companies are beginning to think about, focusing on making enterprises more vital and innovative. Under the innovation, it has formed the characteristics of its own industry, such as some companies focus on ultrafiltration, and some companies focus on reverse osmosis. This is the inevitable result of the current market segmentation of the water purifier industry.
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