On September 28th, TCL 2016 Autumn New Product Launch Conference was held in Guangzhou. TCL Group Chairman Li Dongsheng and Chinese Women's Volleyball Coach Lang Ping jointly unveiled their high-end subsidiary brand XESS, and announced that Lang Ping became the official XESS TV product. Image spokesperson. At the same time, Li Dongsheng presented XESS TV to Lang Ping on behalf of TCL as a new witness to TCL's friendship with Lang Ping for more than 20 years.
It is reported that XESS creates a core value of “movement with quality and taste, bearing life†and brings together the essence of TCL's 35 years of science and technology, “consisting and surpassing the spirit of artisan craftsmanship, quenching high-end quality and lifestyle,†is global The founder of smart life. Especially in television products, XESS formed the three core series of X1, X2, and C2, which achieved the integration of advanced technology, high-end equipment, art design, and taste and personality. It is an epic masterpiece of the global television industry.
"As the heavyweight of TCL's 35th anniversary, XESS continues TCL's '++' strategy, which will greatly satisfy the elite's pursuit of superior products." Industry observers said that XESS will raise television standards to an unprecedented level. High-quality, one-stop consideration of quality and taste, to bring top-notch peak experience to high-end elites, and it will undoubtedly have significant implications for the upward shift in industrial value.
The ultimate technology leader, XESS super high-strength crown global
At the beginning of the conference, the Chinese soprano singer Shen Na and the Hong Kong Festive Chamber Orchestra made their debut. They gave the audience a splendid symphony music feast. In the interlacing of light and shadow, the layout of the conference with a sense of science and technology is also full of exquisite senses. The X-shaped projections laid out from the center of the stage and the "XESS"-shaped NC ball design above the stage perfectly demonstrate XESS's full interpretation of technology and taste.
On the spot, TCL Chairman Li Dongsheng and a number of senior executives, CCTV "Dialogue" column host Chen Weihong, and many industry leaders, authoritative media, friendly business partners and TCL "iron powder" and other more than 600 strong helper, unprecedented scale. Lang Ping appeared as a mysterious guest, sparking a surprise on the spot. Li Dongsheng and Lang Ping jointly announced XESS's TV products, and announced that Lang Ping has become the spokesperson for XESS's TV product image. Subsequently, the two also jointly light up the XESS Logo, becoming one of the highlights of the conference.
Lang Ping said at the press conference that TCL’s entrepreneurial spirit is a manifestation of women’s volleyball’s spirit in the field of industry. Whether it is sports or business, having a spirit of persistence and hard work can create excellent results and quality. In her opinion, it was not only TCL's support and encouragement for women's volleyball for 20 years, but also the recognition of TCL's adherence to ideals and focus on quality.
TCL Li Dongsheng specially thanked Lang Ping for his trust in TCL and XESS at the scene. He stated that TCL XESS will further build TCL's global brand through leading technology innovations, design concepts and high-end quality. At the same time, with the help of "Intelligent + Internet" to make up for market gaps, consumers are provided with even more extreme product and service experiences.
Just like the Lang guidance to lead the Chinese women's volleyball team, under any circumstances, still firm in their beliefs, and never give up the same mental process, XESS's ingenious qualities have also been experienced through countless technical R&D, program adjustments, and rigorous testing. In the eyes of many guests, the XESS products' fine control of the artisan spirit of every millimeter in the manufacturing process is highly compatible with the perseverance and dedication of the women's volleyball team.
“To agglutinate craftsmanship and refine the products to the United States is the original intention of the creation of the XESS subsidiary brand.†Li Peiwen, general manager of the brand management center of TCL Group, introduced the Chinese name “XESS†as “Chuangyiâ€, which indicates that the TCL high-end brand is The ultimate pursuit of technology and design, the spirit of continuous creation and transcendence, and the outstanding taste of life.
Li Peiwen introduced that XESS is positioned to "satisfy elites' pursuit of excellence." The common characteristic of these groups is that they pursue the quality and taste of life, pay attention to the details of the process experience, show their unique personal style and attitude, and never follow the trend blindly.
The four pillars created by XESS have the solid strength to impress the target population. Li Peiwen introduced that the products of the sub-brand have the most leading innovation and technology, not only the essence of TCL Technology, but also the new standard of the display industry; meanwhile, XESS products are equipped with the most top-level configuration, and cooperate with the top brands in the industry, and strive to present the top-level Quality experience; and XESS's products use a global design team to present a design language with artistic temperament and minimalist modernity; with the craftsman's spirit of insistence and requirements to polish the beauty of the details of the process.
In fact, these four concepts have been vividly demonstrated on the XESS core television products and have been unanimously praised by the audience. “XESS is not only smooth in quality but also in sound quality, and it is stylish and completely beyond imagination.†The guests on the scene stated that there are no shortage of high-end products in the market, but most of them are only outstanding in one single spot, and can be in design, technology, configuration, etc. All aspects can reach the ultimate high-end products, XESS can be said to be the first.
Craftsman's Spiritual Dreams, XESS Defines New Definitions of Quality and Taste
It is understood that XESS TV products for the first time achieve the perfect integration of four dimensions of technology leadership, high-end equipment, art design, and taste personality, and have a high degree of sympathy with the core groups who are pursuing the quality and taste of life and who pay attention to details of the process experience.
According to Zhang Shaoyong, general manager of TCL Multimedia Product Center, XESS TV products have applied the best luminescent material discovered by humans so far - Yue Cai Quandian display materials, can achieve 110% of the industry's highest color gamut, pure color display and accurate color expression. At the same time, since the quantum dot luminescent material is an inorganic material, the lifespan and the stability are far superior to the OLED, and it is a cutting-edge technology that truly represents a landmark in the display industry. Zhang Shaoyong said: "XESS as a TCL 35-year-old strength in a brand new, high-end market impact of the brand, can be regarded as a masterpiece across the era." According to reports, XESS TV products use TCL's exclusive and patented image quality processing engine to comprehensively improve the image quality from various aspects such as color gamut, brightness, and stability. At the same time, the X1 also uses the 1152 light emitting units LocalDimming partition backlighting technology, which has reached the industry's highest level, and has created an industry-leading OD 8mm display solution; in particular, the industry's premium Dolby Vision and UHDA HDR technologies are used simultaneously. , can improve the screen contrast, the highest brightness of 1500 nits, richer colors, more detailed three-dimensional; Harman Kardon S-class surface acoustics, the harmonic distortion is adjusted to less than 5%, the frequency response range reaches 63Hz- 20kHz, was awarded S-level certification.
After the meeting, Chen Bingfeng, marketing director of TCL Multimedia China Sales Co., Ltd., disclosed that TCL, Zhejiang University, and Hangzhou Najing Co., Ltd. jointly announced the project “QDs Luminescence Display Key Materials and Devices†and the project was officially approved by the country. This means that quantum dot display technology has become the next generation of display technology has been recognized by the national strategic level, which also reflects the technical prospectiveness and endless development potential of XESS to some extent.
Industry observers have stated that XESS TV products are top-notch in every technology industry, and they naturally bring excellent audio quality. What is even more remarkable is that XESS has even achieved its ultimate appearance. This is indeed an amazing project. .
According to Flemming, Vice President of TCL Multimedia and General Manager of Innovation Center, XESS is the brainchild of 40 top designers from 6 countries including China, Denmark, Argentina, New Zealand, Italy and Portugal. He said that XESS uses Nordic minimalist design style, reference geometry and geometric aesthetics to create a classic long-lasting appearance and international temperament. In particular, the 7.9mm ultra-thin and frameless design adopted by the X2 embodies the simple and accented style of XESS. The living room is absolutely unforgettable and beautiful.
According to Zhang Shaoyong's introduction, every detail of XESS TV is carefully shaped, for example, X1 has carried out more than 20 trials and more than 2,500 hours of trials of various components and complete machines. The Smart cube line design, no screws, wireless exposure, and after more than 30 design options, eight hand-tested audio design, makes the machine elegant and avant-garde. In this regard, Chen Bingfeng said in a sentence, that is, "XESS Chuangyi, 35 years of exquisite craftsmanship, bearing the touch of life!"
According to Guo Jie, TCL Multimedia Vice President and General Manager of TV+ Business Center, XESS realized a series of innovations and upgrades such as TV+OS, multi-screen interaction, 4K·HDR zone, national soccer World Cup, second-generation C sports, and five-in-one remote control. . In the future, TCL will rely on platform construction to create a business model that pursuing user experience, dedication to platform operations, and a clear positioning, so that the TV's intelligent services will become a closed loop and have no blind corner coverage.
At the press conference, TCL also announced that X1 will officially launch a limited number of pre-sales during the National Day celebrations held from September 29 to October 7. The participating experts stated that the X1 is the flagship annual flagship of the CES and German IFA exhibitions in the United States and that they are finally listed on the market and will allow consumers to experience the ultimate charm of the XESS series.
A high-end quality lifestyle event piloted by XESS will open soon.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
It is reported that XESS creates a core value of “movement with quality and taste, bearing life†and brings together the essence of TCL's 35 years of science and technology, “consisting and surpassing the spirit of artisan craftsmanship, quenching high-end quality and lifestyle,†is global The founder of smart life. Especially in television products, XESS formed the three core series of X1, X2, and C2, which achieved the integration of advanced technology, high-end equipment, art design, and taste and personality. It is an epic masterpiece of the global television industry.
"As the heavyweight of TCL's 35th anniversary, XESS continues TCL's '++' strategy, which will greatly satisfy the elite's pursuit of superior products." Industry observers said that XESS will raise television standards to an unprecedented level. High-quality, one-stop consideration of quality and taste, to bring top-notch peak experience to high-end elites, and it will undoubtedly have significant implications for the upward shift in industrial value.
The ultimate technology leader, XESS super high-strength crown global
At the beginning of the conference, the Chinese soprano singer Shen Na and the Hong Kong Festive Chamber Orchestra made their debut. They gave the audience a splendid symphony music feast. In the interlacing of light and shadow, the layout of the conference with a sense of science and technology is also full of exquisite senses. The X-shaped projections laid out from the center of the stage and the "XESS"-shaped NC ball design above the stage perfectly demonstrate XESS's full interpretation of technology and taste.
On the spot, TCL Chairman Li Dongsheng and a number of senior executives, CCTV "Dialogue" column host Chen Weihong, and many industry leaders, authoritative media, friendly business partners and TCL "iron powder" and other more than 600 strong helper, unprecedented scale. Lang Ping appeared as a mysterious guest, sparking a surprise on the spot. Li Dongsheng and Lang Ping jointly announced XESS's TV products, and announced that Lang Ping has become the spokesperson for XESS's TV product image. Subsequently, the two also jointly light up the XESS Logo, becoming one of the highlights of the conference.
Lang Ping said at the press conference that TCL’s entrepreneurial spirit is a manifestation of women’s volleyball’s spirit in the field of industry. Whether it is sports or business, having a spirit of persistence and hard work can create excellent results and quality. In her opinion, it was not only TCL's support and encouragement for women's volleyball for 20 years, but also the recognition of TCL's adherence to ideals and focus on quality.
TCL Li Dongsheng specially thanked Lang Ping for his trust in TCL and XESS at the scene. He stated that TCL XESS will further build TCL's global brand through leading technology innovations, design concepts and high-end quality. At the same time, with the help of "Intelligent + Internet" to make up for market gaps, consumers are provided with even more extreme product and service experiences.
Just like the Lang guidance to lead the Chinese women's volleyball team, under any circumstances, still firm in their beliefs, and never give up the same mental process, XESS's ingenious qualities have also been experienced through countless technical R&D, program adjustments, and rigorous testing. In the eyes of many guests, the XESS products' fine control of the artisan spirit of every millimeter in the manufacturing process is highly compatible with the perseverance and dedication of the women's volleyball team.
“To agglutinate craftsmanship and refine the products to the United States is the original intention of the creation of the XESS subsidiary brand.†Li Peiwen, general manager of the brand management center of TCL Group, introduced the Chinese name “XESS†as “Chuangyiâ€, which indicates that the TCL high-end brand is The ultimate pursuit of technology and design, the spirit of continuous creation and transcendence, and the outstanding taste of life.
Li Peiwen introduced that XESS is positioned to "satisfy elites' pursuit of excellence." The common characteristic of these groups is that they pursue the quality and taste of life, pay attention to the details of the process experience, show their unique personal style and attitude, and never follow the trend blindly.
The four pillars created by XESS have the solid strength to impress the target population. Li Peiwen introduced that the products of the sub-brand have the most leading innovation and technology, not only the essence of TCL Technology, but also the new standard of the display industry; meanwhile, XESS products are equipped with the most top-level configuration, and cooperate with the top brands in the industry, and strive to present the top-level Quality experience; and XESS's products use a global design team to present a design language with artistic temperament and minimalist modernity; with the craftsman's spirit of insistence and requirements to polish the beauty of the details of the process.
In fact, these four concepts have been vividly demonstrated on the XESS core television products and have been unanimously praised by the audience. “XESS is not only smooth in quality but also in sound quality, and it is stylish and completely beyond imagination.†The guests on the scene stated that there are no shortage of high-end products in the market, but most of them are only outstanding in one single spot, and can be in design, technology, configuration, etc. All aspects can reach the ultimate high-end products, XESS can be said to be the first.
Craftsman's Spiritual Dreams, XESS Defines New Definitions of Quality and Taste
It is understood that XESS TV products for the first time achieve the perfect integration of four dimensions of technology leadership, high-end equipment, art design, and taste personality, and have a high degree of sympathy with the core groups who are pursuing the quality and taste of life and who pay attention to details of the process experience.
According to Zhang Shaoyong, general manager of TCL Multimedia Product Center, XESS TV products have applied the best luminescent material discovered by humans so far - Yue Cai Quandian display materials, can achieve 110% of the industry's highest color gamut, pure color display and accurate color expression. At the same time, since the quantum dot luminescent material is an inorganic material, the lifespan and the stability are far superior to the OLED, and it is a cutting-edge technology that truly represents a landmark in the display industry. Zhang Shaoyong said: "XESS as a TCL 35-year-old strength in a brand new, high-end market impact of the brand, can be regarded as a masterpiece across the era." According to reports, XESS TV products use TCL's exclusive and patented image quality processing engine to comprehensively improve the image quality from various aspects such as color gamut, brightness, and stability. At the same time, the X1 also uses the 1152 light emitting units LocalDimming partition backlighting technology, which has reached the industry's highest level, and has created an industry-leading OD 8mm display solution; in particular, the industry's premium Dolby Vision and UHDA HDR technologies are used simultaneously. , can improve the screen contrast, the highest brightness of 1500 nits, richer colors, more detailed three-dimensional; Harman Kardon S-class surface acoustics, the harmonic distortion is adjusted to less than 5%, the frequency response range reaches 63Hz- 20kHz, was awarded S-level certification.
After the meeting, Chen Bingfeng, marketing director of TCL Multimedia China Sales Co., Ltd., disclosed that TCL, Zhejiang University, and Hangzhou Najing Co., Ltd. jointly announced the project “QDs Luminescence Display Key Materials and Devices†and the project was officially approved by the country. This means that quantum dot display technology has become the next generation of display technology has been recognized by the national strategic level, which also reflects the technical prospectiveness and endless development potential of XESS to some extent.
Industry observers have stated that XESS TV products are top-notch in every technology industry, and they naturally bring excellent audio quality. What is even more remarkable is that XESS has even achieved its ultimate appearance. This is indeed an amazing project. .
According to Flemming, Vice President of TCL Multimedia and General Manager of Innovation Center, XESS is the brainchild of 40 top designers from 6 countries including China, Denmark, Argentina, New Zealand, Italy and Portugal. He said that XESS uses Nordic minimalist design style, reference geometry and geometric aesthetics to create a classic long-lasting appearance and international temperament. In particular, the 7.9mm ultra-thin and frameless design adopted by the X2 embodies the simple and accented style of XESS. The living room is absolutely unforgettable and beautiful.
According to Zhang Shaoyong's introduction, every detail of XESS TV is carefully shaped, for example, X1 has carried out more than 20 trials and more than 2,500 hours of trials of various components and complete machines. The Smart cube line design, no screws, wireless exposure, and after more than 30 design options, eight hand-tested audio design, makes the machine elegant and avant-garde. In this regard, Chen Bingfeng said in a sentence, that is, "XESS Chuangyi, 35 years of exquisite craftsmanship, bearing the touch of life!"
According to Guo Jie, TCL Multimedia Vice President and General Manager of TV+ Business Center, XESS realized a series of innovations and upgrades such as TV+OS, multi-screen interaction, 4K·HDR zone, national soccer World Cup, second-generation C sports, and five-in-one remote control. . In the future, TCL will rely on platform construction to create a business model that pursuing user experience, dedication to platform operations, and a clear positioning, so that the TV's intelligent services will become a closed loop and have no blind corner coverage.
At the press conference, TCL also announced that X1 will officially launch a limited number of pre-sales during the National Day celebrations held from September 29 to October 7. The participating experts stated that the X1 is the flagship annual flagship of the CES and German IFA exhibitions in the United States and that they are finally listed on the market and will allow consumers to experience the ultimate charm of the XESS series.
A high-end quality lifestyle event piloted by XESS will open soon.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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