AI is a huge market cake, who has a strong share, which means who will be the master of this market. The major technology giants have exhausted their methods and want to win a place in this AI competition. Microsoft, Google, and Apple are all re-emphasizing in this area, but Microsoft has a fatal flaw, that is, mobile technology, or can not compete with Google Apple.
Although Microsoft has a lot of bets on AI, the lack of mobile technology may make it difficult for Microsoft to win this AI contest. The innate advantage of Microsoft's development of AI lies in its huge data source and direct consumer and business, but compared to the large amount of data collected by Google and Apple on the mobile side of Android and iOS, especially in October, it announced that it will no longer develop mobile operations. After the system, Microsoft is clearly at a disadvantage. Although Microsoft is currently looking for ways to incorporate mobile technology into AI and develop Cortana, it has had little success. Yesterday, Microsoft announced the launch of Bing's international search engine for China, including the web and mobile terminals. It can also be regarded as a step for Microsoft to obtain massive data of China's mobile terminals.
The future belongs to technology companies that are best at using artificial intelligence. In understanding consumer demand, AI technology is critical to better design products for customers. By providing algorithms, advertising in the most appropriate location can also effectively attract consumers. It is also important to provide cloud services to your business to improve efficiency and improve operations.
Like Google, Apple, Facebook and Amazon, Microsoft has a lot of bets on AI. Needless to say, Microsoft has some first-mover advantages on AI. But Microsoft also lacks a deadly link: mobile technology. Without this, it is difficult for Microsoft to win this AI campaign.
Congenital advantages: massive data, directly to consumersMicrosoft has many inherent advantages in AI. For machine learning, the most important thing is data, and Microsoft has a lot of data. This is due to its Bing search engine, Windows and Office users, and LinkedIn social media sites. Although Bing is not comparable to Google's search engine, Bing is still a good foundation for AI, generating a lot of raw data every day. Larry Cornett, a former executive at Yahoo's search engine, mentioned Bing when he said: "Hundreds of millions of queries a day are exactly what a huge AI system needs."
Another powerful advantage is that Microsoft is directly targeting consumers and businesses: More than 500 million active Windows 10 devices are built into AI-based personal assistant Cortana. And Microsoft Office has more and more AI features built in, such as proofreading and automatic language translation. All of this benefits both the user and allows Microsoft to adjust the AI ​​through user feedback.
Fatal Missing: Mobile TechnologyDespite having many innate advantages, Microsoft has lost a deadly link in AI: mobile technology.
Google and Apple have collected a lot of useful data for their AI through Android and iOS, respectively. Collecting data is only the starting point. Hundreds of millions of people around the world use Siri, Google Assistant and Google Now, which are supported by AI on mobile devices. So Google and Apple can continue to improve their AI based on how people use mobile devices. This means that Microsoft lacks the mobile side, so there are strategic concerns on AI.
AI is probably an important reason why Microsoft has been renewing Windows Phone for many years. In October of this year, Microsoft publicly admitted that it will completely abandon the Windows mobile platform, and in the future only simple maintenance, WindowsPhone has become history.
Due to the complete failure of working on the mobile side, Microsoft is working hard to find ways to incorporate mobile technology into its AI work. Microsoft has developed Cortana for iOS and Android, but few people will give up Siri or Google Assistant for this. Microsoft is also trying to enter the home AI market (which is also a form of mobility) by working with hardware companies to develop Cortana speakers. However, the effect is not good. After the release in early October, the price dropped from $200 to $100, a drop of 50%.
Seeking a breakthrough: teaming up with Amazon; launching Bing International Search Engine for ChinaTo compensate for the dilemma on the mobile side, Microsoft and Amazon signed an agreement to combine Cortana with Amazon's Alexa. However, the integration of the two products is not deep enough. The two sides just added a skill to the other platform. When using Alexa equipment, you want to call out Cortana. You have to say "Alexa, open Cortana" such a strange password.
In addition, Microsoft announced that it will officially launch the Bing international search engine for Chinese customers, including web and mobile. China has a huge population base. By launching Bing's international search engine to obtain data on the use of massive population, this can also be seen as an important part of Microsoft's attempt to improve its AI strategy on the mobile side.
At the 4th World Internet Conference "Global Digital Economy: Deepening Cooperation and Enhancing Reciprocity", Shen Xiangyang, executive vice president of Microsoft, said in a speech, "I am very pleased to announce that I will officially launch Bing International Search Engine for Chinese customers. Users can log in to the web and mobile phones to enjoy the search experience of Microsoft's latest generation of artificial intelligence technology."
Shen Xiangyang said in his speech that Bing International Edition is equipped with EQ-oriented conversational artificial intelligence system Microsoft Xiao Bing, which will provide a more comprehensive and intelligent English search experience for domestic experts, students and other English search users.
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