ã€World Wide Web Reporter Zhang Zhiying】 At this CES, Huawei's performance can be said to have attracted the attention of foreign media. In addition to Yu Chengdong's impassioned speeches, he was named the best speech by CES, The Verge, at the CES. Huawei announced that hiring the popular goddess Gail Gadot as the flagship model Mate 10 pro spokesperson, has also attracted fierce attention and was also admired by foreign media today. "Anyone is better than she."
Gal Gadot
Leveraging the global popularity of Gail Gadot
Interestingly, Huawei not only requested Gail Gadot to become the spokesperson for Mate 10 pro, but also appointed her as the Chief Experience Officer (CEO) of Huawei. Such a title is undoubtedly her honor; but at the same time it shows one thing - Huawei knows that he has a tough battle to fight: without the help of At&T, Verizon and other operators, it must still break into the US market. Competing with rivals such as Samsung and Apple.
Mate 10 pro has already been announced with heavy weight. At this critical moment, Huawei is facing a variety of internal and external attacks. Foreign media Neowin pointed out that if you want to lead the battle, who will be compared to Huawei's new CEO, "Wonder Woman"? Is it more suitable?
Gail Gadot played "Batman Wars Superman", "Wonder Woman" and "Justice League" and is the most popular actress in 2017. As the leading heroine heroine in 2017, Gail Gardow’s global popularity skyrocketed. With her brilliant appearance and excellent temperament and superb acting, she conquered many fans, so this time I chose Gailardo. As a spokesperson, Huawei took into account global popularity and influence.
Gal Gadot
Gair Gadot will appear on advertising and social media with the title of chief experience officer and become a spokesperson for Huawei mobile phones. It is reported that she uses the Huawei P8 phone every day, so she will be the spokesperson for the best product. In 2015, Gal Gadot, born in Israel, appeared in the Hebrew P8 mobile advertisement. Interested readers can click on the video below to enjoy this Hebrew advertisement.
Yu Chengdong, CEO of Huawei's consumer business, said that Gail Gadot will help shape the brand experience of Huawei in this new role, and continue to listen to ideas and provide ideas to help the company provide the best experience for users.
Advertising slogan: Teaching Americans to pronounce "Huawei"
However, using Gal Gadot to break the American way of thinking about Huawei is only part of this battle. Huawei also teaches Americans how to correctly name and remember "Huawei." In the U.S. market, Huawei made a creative slogan: "It's pronounced Wow Way" (translated by: it is pronounced Wow Way).
This sentence is a pun, Wow is "wow", on behalf of exclaiming, admiring the meaning; Way means road, style, style. In other words, when you say the word Wow Way, in English it means "always amazing, amazing, unexpected style", and you can't help but shout "Wow! "!
This advertising slogan is very powerful. It fully utilizes the curiosity of Americans who want to pronounce Chinese correctly, and the puns are deeply rooted in people's minds and have a vivid image. They want to forget and forget about it.
Of course, Gail Gadot is not the first hero superstar ever adopted by Huawei. In 2016, Huawei also used Superman Henry Cavill and black widow Scarlett Johansson. Scarlett Johansson) together for the P9 platform. Huawei's marketing spending in the U.S. market has not been softened.
Scarlett Johansson
Let the United States know Huawei, Huawei must create its own wind
Recalling Yu Chengdong’s unsuccessful response to AT&T’s cooperation yesterday and the speech made by foreign media out loud, he said: “Everyone knows that more than 90% of mobile phones in the United States are sold by operators. This is Huawei’s loss. The loss of U.S. operators is even more of a loss to U.S. consumers because they have fewer best options."
Yu Chengdong pointed out that the focus on security issues dates back to 2012. The Intelligence Committee established by the US House of Representatives believed that Huawei’s threat to national security may be the reason for the failure of this negotiation. However, after so many years, the problem of their fears has not been truly solved. Find. "We have won the trust of Chinese operators, we have won the trust of emerging markets, and we have also won the trust of operators worldwide including European and Japanese operators. We have served more than 70 million people worldwide and we have proven our own Quality also proves that it is protected in terms of security and privacy."
With the release of Mate 10 pro at the CES in the United States, Huawei has played a beautiful first battle in marketing and successfully obtained the attention and praise from foreign media. However, Huawei also knows that this is a long-term battle. As Yu Chengdong said, in the experience of Huawei and global carriers in negotiating with each other, it takes an average of 2 to 5 years to get an operator.
Although “everything is available, it only owes the east wind.†For the time being, Huawei, which has no support from operators, must rely on its own strength to blow up this array of east winds. In the face of rivals such as Apple and Samsung, it is not just wrestling. It is also a battle of wits.
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