Alliance will push its first LED application promotion center

In 2012, the overall scale of China's semiconductor lighting industry reached 1920 billion yuan, an increase of 23% from 156 billion yuan in 2011. Under the dual push of price reduction and policy encouragement, the market penetration rate of LED in the field of lighting and backlight has exceeded 3% and 60%.

However, in stark contrast with the huge market space, the market promotion of LED products is still relatively difficult, which seriously affects the sound development of the industry. This is due to the large number of LED companies in China, the small size, lack of brands and leading companies, new business models and marketing channels and systems are still not perfect, on the other hand due to the uneven quality of LED products, the price system is chaotic, the market lacks guidance With order, end-consumer recognition and confidence are still difficult to establish.

In recent years, due to the influence of the global economic downturn and the impact of structural overcapacity, enterprises have become more competitive. How to open up the market has become one of the major issues for companies. Many LED lighting companies have started to snatch up domestic channels, and have continuously penetrated into the channels of the second and third tier cities through investment promotion conferences, brand promotion conferences and other forms. In addition to traditional engineering channels, wholesale and retail channels, and emerging online sales, many companies also try to build an experience store or specialty store that can fully demonstrate the advantages of LED light effects and energy-savings, and enhance the market of LED products. Recognition and brand image, while driving sales. However, the establishment and operating costs of specialty stores are very high. They require a very complete product line to support them. The financial pressure, management, and continuous profitability challenges have become a problem facing the company.

On the other hand, with the maturity of LED products and markets, a number of professional LED display trading centers have also emerged, such as Beijing Shilihe Lighting City, Wanjia lights and other lighting city began to introduce LED lighting Products; Shanghai's Liuying Road Lighting City is a relatively large LED lighting trading experience center in Shanghai; also includes the Jiuzhou City LED display and trading center in Xiaolan Town, Zhongshan City and Shenzhen Huaqiangbei LED product distribution center; but overall, These trading centers are still at the stage of exploration and testing, and there is still a big gap between their expected effects.

In order to guide and nurture the market, National Semiconductor Lighting Research & Development and Industry Alliance (CSA) plans to establish a network of display transaction service platforms across the country based on the needs of the overall development of the semiconductor lighting industry, explore new business models for semiconductor lighting, and expand the company Domestic and foreign markets build professional platforms. It is understood that the first platform ---- CSA East China LED Application Promotion Center will soon open in Changzhou. The alliance will hold a press conference in Zhongshan, Guangdong on January 17, 2013 to introduce its construction plan and progress.

CSA East China LED Application Promotion Center will rely on CSA and International Semiconductor Lighting Alliance (ISA) to integrate global innovation technology, design, and user resources, positioning itself in the global LED innovation application, design leading core area, global LED trading center area, global LED application system The service matching and integration area provides an open window for end customers to understand and experience the superiority of LED products, and provides enterprises with various special services such as channel construction, brand incubation, exhibition transaction, creative design, etc., helping enterprises to expand domestic and overseas markets. market.

CSA is one of the 98 strategic industrial technology innovation strategic alliances approved by the Ministry of Science and Technology and other eight sectors. Its institutional innovation initiated by strategic emerging industries has attracted the attention of the central leadership. In 2011, CSA took the lead in setting up the State Key Laboratory of Semiconductor Lighting Co-Innovation, aiming to solve major technical innovations affecting industrial development and specification interface specifications for accelerating industrialization. The laboratory established in Changzhou is an important component of its research and development base. In part, it is mainly engaged in the development of innovative technologies for application products. In addition, CSA is also the main participating organization for the formulation of industry standards. On November 20, 2012, the first expert review meeting of the Alliance Standardization Committee convened five standards, covering general specifications of LED lighting products, accelerated testing, and interfaces to intelligent systems. East China LED Application Promotion Center will introduce the relevant standards of the alliance, and establish regular cooperation with various testing organizations including Changzhou National Semiconductor Lighting Testing Center, making the application promotion center will play an important role in regulating the industry market in the future.