Caiyun game browser in hand grand named profit next year

Referring to Internet entrepreneurship, in the eyes of the outside world, most of them rely on the financial support of venture capital and their understanding of the industry and their creativity. They work hard in every corner of the Internet, in the fierce market competition, or become famous, or disappear. .

In the field of web game browsers, the cloud game browser is one of them. It is a professional gaming browser tailored specifically for web game players. On June 11, Shanda Games and Caiyun reached strategic cooperation. All of Shanda's web games (hereinafter referred to as page tours) are presented in the Caiyun game browser, and the former will also promote the Caiyun game browser on its website.

The two sides did not disclose the specific amount of cooperation, but Wang Cheng, CEO of Wellcome Technology, stated that in this cooperation, “The cooperation between Caiyun and Shanda is mutually beneficial and mutually beneficial. Although Shanda has more than 20 million active users, The number of page visits is not large, and we currently have more than 5 million users in page travel."

Ji Kang Technology CEO Wang Cheng promised not to operate and develop games

It is reported that at present, there are more than 100 million page users in the country, and there are more paying users. For businesses, this piece of cake is extremely attractive. According to data from research institutions such as IResearch and Analysys International, web games have been developing rapidly in recent years. Data from Caiyun Platform also shows that the number of games and game operators in operation on the market have been changed from 328 operators and 347 games in June 2011 to the current 609 operators and 621 games. And this data still shows an upward trend. This group of data shows that there will be more development opportunities in the field of web games.

Caiyun game browser completed A round of investment in 2010, and is currently doing B round of financing plans, the amount of which is about 10 million US dollars. Although not yet profitable, Wang Cheng said that "at present, we are not short of money." Wang Cheng also introduced CCID.com to protect the game experience of players. Caiyun will not run games and research and development games in the field of page games. Instead, it will use the platform of Caiyun and more game operating platforms to develop the web games market. .

"Our goal is to achieve the top 3 in the page travel field and we will achieve profit next year," said Wang Cheng.

Ji Kang Technology CEO Wang Cheng received an exclusive interview, detailed analysis of the current development of domestic web games and the latest developments in the color cloud game browser. The following is an interview shorthand.

Joint grand mutual benefit and mutual win

Q: We told the press conference that we have a cooperation with Shanda. Can you tell us in detail?

Wang Cheng: We started to communicate with Shanda last year and they have a strong demand for it. From Shanda Networks to Shanda Games, we all communicate with us. Last month, we confirmed the cooperation agreement. Afterwards, we can initially see that on all the official websites of Shanda, there will be products recommended by the Caiyun series of browsers. We will have cooperation in products, and we will give you grand names in Caiyun. Do some page tour and micro game cooperation.

After all, Shanda has more than 20 million active users, because both parties are very optimistic about the future development, so this is also a very rare opportunity.

Q: The initial cooperation between Caiyun and Shanda is regulated in the number of game products? How many game products work with us?

Wang Cheng: Shanda's all page tour products will cooperate with us, and end-game products will also give us recommendations. It is equivalent to taking advertising resources and other things to do. Actually we push things, and we hope that Caiyun can do more. Bigger.

Q: In addition to the content level, can the two parties disclose the cost of cooperation?

Wang Cheng: This is a matter of commercial confidentiality. Shanda is also a relatively open company. I don't care about what they have on the Internet, including their investment. But we feel that we have a common vision with Shanda first, that is, we are more optimistic about the market of web games. The future As for the effectiveness of cooperation, we must further research, but this time can ensure that Caiyun accounted for a large part of the grand cheap, and indeed it also spent a lot of resources to help us do such a thing.

The profit model is mainly "advertising + sharing"

Q: What is the current operation status of the Caiyun game browser? Can you introduce the following about capital and profitability?

Wang Cheng: We completed the A round of investment in 2010 and are now doing round B. At present, we are not short of money. Although we have not yet made a profit, we already have income.

Our current operating cost control is very good. We have invested less than 50% of our investment since last year's investment. It is less than a year old, so we have a lot of cash on the books. At the time of the meeting, a reporter from the same group also asked Caiyun not to do R&D. In the future, what does it depend on to make money? I also briefly talked about it. In the future, we mainly rely on two aspects: game advertising and sharing it.

Shortly afterwards, we will announce the B round of financing, which is about 10 million US dollars. My goal is to make up the top three in page travel.

Q: Have you ever expected that we can be profitable?

Wang Cheng: Next year. Because games already have ready-made revenue models, products, users, and market models, profitability is not a problem. The only innovation is marketing; the second is your product model. Product model is what kind of problem you solve the user, or what special place this product is, is popular, vertical or for old age, Caiyun We thought of this kind of thing when we completed the investment last year.

In general, as long as you survive, you can earn money in the page travel field. You only need to control the cost of R&D and profit, and as your users continue to increase, you will naturally be profitable.

In the first half of this year, we have spent less money on advertising. Why? Because we are worried about things, we spend 10 dollars to buy 10 users back, but you have no income, the company will be in a state of high-speed burning, the original Internet companies are like this, initially desperately do users, but no income The model, and finally wait for the user to reach a level and then explore the income model is a bit late, and even many revenue models do not fly, the company died, for Caiyun, we have started to do income model, so we just A size problem.

The key to positioning in the industry competition

Q: In our industry, in addition to our Cai Yun, there are 360, candy and the like, have you compared the difference between them? Is there any comparison between the competition in the industry and the development of the entire industry?

Wang Cheng: Because the products made by Caiyun are relatively vertical, we do not want to compete with large browsers for the client products of the game browser. The browser is the entrance. We cannot compete with 360 traditional browsers. We do very much. Vertically, we focus on the product and user experience.

When we got the angel investment, we considered two aspects; first, do game development or operation. The former's greatest essence is creativity and gameplay. This is very difficult for latecomers; we want to do business again. At that time, we only took an investment from an angel and we were not good at doing business because of limited funds.

But then we found out that we had to use a browser to play the game. We wanted to make a tool that was very convenient for playing games. In this context, the game browser was created. Originally, the game browser did not even have an address bar. In that year, 360 completely imitated us.

But the difference between us and the 360 ​​largest core is that we are not like 360 ​​to do their own operations, if you do the operation, will inevitably compete with these 600 operators, then we do not have any meaning to do the browser.

As for the candy, it goes without saying that many manufacturers of candy and second-tier and third-tier manufacturers have been declining. The reason is that it has not found a precise demand. What does 360 rely on to win? Safety. Sogou rely on high-speed, we all find the core elements, the core element of the cloud is the game.

Choi Wan game browser to open a game is a game detailed interface and all the entrance, candy directly open is advertising CPS break, it is more like a guide to doing things. Choi Wan compared to its advantages, in addition to technology, as well as user experience.

Q: Many developers will also turn to mobile games. Will the attractiveness of web games in the future decline?

Wang Cheng: The mobile phone cannot replace the PC. Although the mobile field is developing rapidly, it is absolutely impossible for the mobile terminal to completely replace the PC terminal, especially in the online gaming industry.

Don't mind selling the company in the future

Q: You don't seem to be eager to make a profit. Compared to other companies that have achieved a short-term benefit from brush traffic, the pace of the Cloud game browser seems to be more robust. Are you really worried about profit or are you very confident about future earnings? Does VC have pressure on you?

Wang Cheng: For an entrepreneur to pull that to think about is that profitability is not difficult, it is difficult to profit how long. Only by perfecting personnel, products, and markets, profitability is a matter of time.

Q: If there is a chance in the future, will you consider selling the company?

Wang Cheng: Yes. For our generation, I think entrepreneurship is the lack of experience, ambition is not related, but it must be down to earth. Thinking about expanding the company in the future and then selling it is not directly related to whether there is a lofty aspiration. I think that the ideal must be combined with reality. It is more necessary for one person to make the right decision at the right time than to have a bigger ideal. Actually some.

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