In the future, the scale of the cloud computing market is expected to reach 1 trillion US dollars, which has attracted many tech giants to compete. At present, the leader of this market is undoubtedly Amazon, the second-ranked Microsoft and Google can catch up in the future? Forbes recently wrote an article detailing the development strategies and current status of the three giants.
The following is the main content of the article:
For many months, Google’s think tank has been looking for the ideal candidate to lead the cloud computing business, catching up with competitors, and fully capturing Larry Page and Sergey Brin at Google. The biggest new opportunity since the ad was placed on search engines. During the period, a name appeared constantly: Diane Greene. Green is not famous outside of Silicon Valley, but she is legendary in the tech world and has established friendships with Page and Brin when they were at Stanford University. Her husband, Mendel Rosenblum, is a well-known professor of computer science at Stanford, and they have lived on campus for decades.
Google Cloud Business Leader
Like Google's two co-founders, Green also has ambitious and engineered genes. In the same year that Page and Brin founded Google from Stanford, Green, Rosenblum and three others teamed up to create VMware. VMware uses virtualization technology to revolutionize the way companies remotely manage data. Green has been CEO of VMware for 10 years. The company has a market capitalization of $49 billion. She has also earned a reputation as an extraordinary genius: an impeccable management talent and a deep understanding of how to sell technology to the rest of the world. Computer science wizards in the way of big business. In 2012, Page entered Green's board of directors, and the latter's industry status was strongly recognized.
As a board member, Green began to recommend Google executives to seize a missed opportunity: cloud computing. The concept of leasing computing power to businesses has been around for a while, and Google has been involved in the field since 2008, initially allowing startups to develop applications on their vast data center network. However, due to the distraction of many other projects (such as search, maps, mobile, driverless cars, etc.), Google has never taken the cloud computing business seriously.
This does not prevent cloud computing from developing into a "tsunami" that rethinks the way companies think and use technology in the last decade. Initially, a large number of new startups—Airbnb, Instagram, Pinterest, and so on—run most of the business operations on cloud services offered by other companies. In recent years, big companies have also begun to move more applications to the cloud, such as General Electric, NBC and Shell.
Almost every company is following this trend, especially the industrial giants and logistics giants that are targeting the huge opportunities of the Internet of Things. By deploying networked sensor networks to improve business operations efficiency, these companies now rely on IoT applications to manage trucks around the world, monitor soil conditions and environmental conditions in agricultural operations, or maintain elevators. For massive amounts of data, there is no way to manage it more easily than the cloud. In general, the shift to cloud applications marks the intergenerational shift in enterprise computing, and its significance may be no less than the advent of the PC networking era.
In 20 years, Google has built the world's largest computer network - a giant networked data center around the world, equipped with software to drive a wide range of applications. In view of this, it seems to be in a very favorable position in the new cloud era. Indeed, many inside and outside of Google believe that cloud computing is Google's biggest profit opportunity outside of advertising. However, as a giant that has built a $75 billion business by offering free online and mobile services to consumers, Google does not have the brunt of a huge new business focused on selling technology services to other companies. DNA.
This explains why Green's name will continue to appear. When Google finally decided to pursue the opportunity, Page invited Green to take over the company's cloud computing business. She did not agree. Soon after, other Google executives and board members tried to convince her. In the end, Urs Hölzle, one of Google's earliest engineers and head of computing infrastructure development, succeeded in persuading the latter to take up the position when he went to Stanford's hill to walk with Green.
It is worth mentioning that Green was busy running the mysterious new startup Bebop, which is committed to developing technology to provide easy-to-use enterprise software applications. So, in November last year, Google spent $380 million to take Bebop down and appointed Green as the head of Google Cloud Platform, letting her lead the establishment of a sales force and transforming a department that spent $10 billion on growth in 2015. This appointment actually made Green an unusual role: as a member of Alphabet's board of directors, she was somewhat of Peggy's boss; as the head of cloud computing, her boss was Google CEO Sang reported to Page. Sundar Pichai.
Green faces a daunting task. Just as Google hesitated, Jeff Bezos swallowed the industry. The Amazon Web Service (hereafter referred to as "AWS") that he bet in 2006 - has nothing to do with the company's core retail business, so Amazon started the business and many people could not understand it - unexpectedly A huge success, its growth even exceeds Amazon's retail business. AWS already has more than 1 million customers, and its revenue is expected to exceed $10 billion this year. Its profits ($600 million in the first quarter) have even turned Amazon into a profit.
AWS originally had only three services and now has more than 70 different features. AWS's operations are driven by Amazon's data center, which has tremendous impact across the Internet. On Sunday night, when Netflix subscribers watched their favorite shows, about 30% of the active bandwidth in the United States was via AWS, which drives Netflix video. Amazon often says that thanks to AWS, creating a technology company is as simple as pieced together with LEGO bricks.
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