[Home Theater Network HDAV.com.cn] In some fever forums, have you seen DENON Tianlong powder and Marantz Marantz powder tearing each other? Have you heard that "Dragon is partial AV, Marantz is Hi-Fi" Can you accurately say the similarities and differences between the two?
The two brands belong to the D+M Group. They share some advanced technologies and also have their own “martial arts cheatsâ€. The products launched each have their own characteristics. What are the similarities and differences between the two, let's listen to the interpretation of Mr. Song Guangyu, the general manager of D+M (China).
Mr. Song Guangyu, General Manager of D+M (China)
â–‹The so-called AV and Hi-Fi battle
Mr. Song Guangyu stated that before 2000, Marantz focused on the Hi-Fi field and had great achievements. If you said that Marantz is suitable for Hi-Fi before 2004, it is ok for Denon to fit AV. But in 2005, Tianlong and Marantz's R&D department was integrated in Japan. In fact, the R&D centers of these two brands were in a building before, but because of the Japanese loyalty to the brand, although Tianlong and Marantz belong to the D&M Group, the research and development on both sides is completely independent and completely confidential. People will not speak and maintain a competitive relationship.
â–‹ Are Tianlong and Marantz now mutual or strong?
The independent research and development of the previous two brands enabled the R&D departments of the two brands to carry out some relatively repeated work, wasting time and resources. At the brand level, this is understandable. But for D&M, this is obviously unreasonable. To develop the same products separately, it is better to put the two brands together to achieve technology sharing, and to do better together, which also saves cost and time.
After the integration in 2006, the Dragon Marant has more cooperation, in fact, this thing Marantz is cheap. Because Tianlong has a strong technical advantage in AV amplifiers, and Marantz has Hi-Fi heritage, Tianlong's technology has added great progress to the function of Marantz. After the team-integrated break-in period, you will find that Marantz's products have maintained their own voice, while AV performance has improved significantly.
After 2008, Marantz's products have undergone qualitative changes. The inherent thinking of enthusiasts is hard to change, but from the global sales situation, Marantz has also added a lot of new customers, these customers have almost zero-knowledge of the product. Therefore, from the statistical data point of view, Marantz's sales can be said to be counter-current in the case of a bad environment. The cultural heritage of Marantz, coupled with the effects of Tianlong technology, has made the new Marantz products recognized by consumers.
市场 The market positioning of the two brands is high or low?
In the past, Denon had several high-priced front and rear grades, such as the products of the A1HDA era. But in fact, in the products of recent years, it can be seen that compared with Marantz's flagship AV products, Marantz is more upscale. In the past 100 years of history, Tianlong's product changes are basically based on technology, and the products involve a lot of equipment, so D+M's definition of Tianlong is a brand that is at the forefront of audio-visual technology. The definition of the Marantz brand is mainly taste and culture, and it is more about the taste and beauty of music.
The sound styles played by these two brands of audio products are also different, which is also because of the different brand positioning. For the mass consumer, there may be no difference in the sound, but the difference in the perception of the product type will also shape the brand image.
Marantz flagship post amplifier MM8077
▋ Marantz’s positioning is higher than that of Tianlong?
To put it simply, Tianlong represents technology, and the brand has more rigid things. Marantz represents the taste, and there are more things in the brand. In general, Marantz's position is higher than that of Denon. But if you make a technical difference, the adoption of new technologies by these two brands is actually similar.
Tianlong flagship combined amplifier AVR-X7200W
â–‹ AV products are more popular, how does Marantz break through in Hi-Fi?
Marantz is a high-end product, so its products will not be very cheap. Just like if LV sells cheaply and you can see it everywhere, then it is not LV, and Marantz is the same. Marantz has an overall design concept, which means that Marantz's things are able to satisfy enthusiasts in terms of sound quality, but his positioning is not exhaustive, D+M hopes that more people can hear high-quality sounds. Now Marantz has created some audio products with new digital technology to meet more needs. These products still have the charm of traditional Marantz and industrial design. This will allow more people to get in touch and be interested in Marantz's products.
Marantz flagship preamplifier AV8802A
It can be seen that the technical sharing and maintenance features, the richer functions, and the strong alliance between Tianlong and Marantz, the two brands will bring more excellent products and experiences to the majority of audio and video users. Let us look forward to it! More fresh and fun home theater information, please pay attention to home theater network http:// (WeChat: cnhifi), the country's most influential home theater audio player interactive media website.
Note: This article is transferred from HIFI. The article is an independent view of the author and does not represent the position of the home theater network.
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