GoPro wants to break away from YouTube, and the launch of its own VR website and application of the motion camera market that Schneider originally relied on was not as big as it had hoped. Since last August, GoPro's share price has experienced a drop in the cliff because it has not made any money.
Heihe learned that GoPro, a US sports camera manufacturer, recently launched the GoPro VR website and released free apps for iOS and Android platforms to help users share and view virtual reality videos.
GoPro's purpose is to promote the company's new six-lens Omni virtual reality camera with a lot of music, sports, art and entertainment videos. This is not the first time that GoPro has attracted the interest of mainstream users through a 360-degree camera. The company also collaborated with Google last year to design the 16-lens Odyssey. Odyssey works with YouTube's Jump VR platform to record, splicing, and sharing content, but the $15,000 price is hardly acceptable to mainstream users and has not yet been officially released. In comparison, Omni's price is only 5,000 US dollars and may attract some video makers.
In addition, GoPro VR also indicated that GoPro hopes to expand the virtual reality market without relying on Google's help and get rid of dependence on YouTube. The sport camera market that GoPro originally relied on was not as big as it had hoped. Since last August, GoPro's share price has experienced a drop in the cliff because it has not made any money. In early February of this year, GoPro announced a dismal report and announced the departure of an executive. At the same time, GoPro also cut down three of the six product lines that are under-priced, hoping to increase profitability. By July, GoPro’s latest quarterly earnings report showed that total revenue fell by nearly half and net losses reached $91.8 million.
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