In this survey, 30% of the merchants have been increasing the sales and promotion of LED products because they are optimistic about the development prospects of LEDs and have already taken practical actions. However, 70% of the merchants said that they are optimistic about the future market development of LEDs, and they still maintain a calm attitude in specific actions. They will decide to adjust the product structure according to the sales performance of LEDs in the market to see if they are at this stage. Increase investment in LED lighting products.
For them, today, LED high-power products are technically unstable, the price is high, and consumer awareness is limited. This is not the best time for them to enter the LED market.
1. Improve product quality
Since the chip technology of the current LED light source core is still in the foreign enterprises, the majority of domestic enterprises are concentrated in the fields of downstream applications, packaging, etc., which makes the cost of LEDs remain high. In addition, LEDs still need a lot of improvement and room for improvement in terms of light decay and heat dissipation. Improving product quality has become one of the biggest expectations of many manufacturers.
2, reduce product prices
The high price of LED products makes it very passive in terms of price competition with ordinary light sources, especially in terms of retail, which also restricts its widespread promotion in the market. In this interview, more than 90% of the merchants expressed their hope that manufacturers can lower the price of the product. How to make the price of LEDs at a level acceptable to consumers will be a problem that enterprises need to work hard to solve.
3. Expand publicity
In view of the current situation that consumers have less awareness of LED products, many merchants have expressed the hope that manufacturers can increase their efforts in brand promotion and product promotion to improve consumers' understanding of LED, a new energy-saving and environmentally friendly light source, and strengthen LEDs. The popularization of products and the transformation of customers' consumption concepts.
4. Strengthen after-sales service
According to Wu Mingguang, general manager of Wuhan Keming Lighting, LED manufacturers have less support for merchants. Zhang Jixia, manager of Chengdu Lixing Lighting, and Deng Xiaojun, manager of Chengdu Erhao Lighting, have expressed their hope that manufacturers can increase after-sales service. As for the requirements of after-sales service, the merchants are mainly focused on two aspects of timely delivery and strengthening of logistics and distribution services.
Three major constraints on the development of the LED market
â– He said
"Compared with other ordinary light sources, LED lighting products are too expensive, and their price is at least seven or eight times that of ordinary light sources. Ordinary light sources of the same power may only cost two or three yuan, but the LED light source jumps to twenty or thirty. Yuan one." - Shanghai Daran Optoelectronics Huang Yijie
"At present, the overall market situation of LED is relatively chaotic, and the quality of products is also uneven. Consumers are difficult to distinguish at one time. This chaotic state is extremely unfavorable for the future promotion of LED." - Deng Xiaojun, manager of Chengdu Erhao Lighting
“Currently, Chengdu consumers have low awareness of LEDs, and consumers’ perceptions are relatively old. This is one of the obstacles for LEDs to enter Chengdu’s ordinary people.†——Wu Ronghua, Manager of Chengdu Huaquan Electric Lighting Engineering Department
At present, LED products are still in the introduction stage and the initial stage of the market, and the three major problems of high price, uneven quality and low consumer awareness are currently hindering the large-scale promotion of LED in the terminal market. Constraints.
1, the price is too high
In this interview, many merchants reported that the current price of LED is high, which greatly affects the sales of LED in the market. In the future, LEDs will become the mainstream light source in the field of lighting. Only by reducing costs will it be possible to achieve a major breakthrough in the market.
2, the quality is uneven
At present, China's LED lighting technology, there is no unified national standards and industry standards, in the current large enterprises into the field of LED lighting, the quality of the entire LED industry is in a state of uneven. If during the introduction period of the LED product, the consumer touches and uses the poor quality LED product, there may be a misjudgment similar to "the energy saving lamp does not save energy".
3, low consumer awareness
At present, most consumers have little knowledge of LEDs. I don't know what LEDs are. All kinds of household bulbs and tubes are more traditional lighting technologies, such as fluorescent lamps and fluorescent lamps. According to Song Xiaoming, general manager of Yuyao Huangjia Lighting and Yuyao Op Lighting General Agent, LED lighting is now more known to the industry stakeholders, and little is known to consumers who use lighting products, so customers are buying When lighting products, there is often a phenomenon that does not care about LED products, which greatly restricts the expansion of the market.
Conclusion
As an emerging next-generation light source, LEDs are highly sought after by enterprises for their power saving and long life. On the other hand, LEDs have become the mainstream light source for lighting due to their own technology, price, consumer cultivation and other reasons. It still takes a long time to guide and develop. As a company, it should be treated calmly to avoid the situation of overcapacity of LEDs and market chaos. At the same time, it is necessary to strengthen the support and service of the merchants and share the cake of the LED market.
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