Earlier, there were domestic media reports. In November 2009, Samsung was named "LED TV" for its new LCD TV, and was sentenced by the British Advertising Standards Authority (ASA) to violate the country's advertising laws. In this regard, experts in the industry pointed out that Samsung introduced a variety of LCD TVs with LED backlights in the world last year. This kind of TV strictly changed the backlight of traditional LCD TVs to LED light sources instead of directly making LEDs. An imaged component.
The British ASA organization revealed that Samsung's "LED TV" does not use LED components, which may lead consumers to understand the mistakes. This naming also violates the ASA's principle of true, clear and unintelligible advertising. Under the intervention of the ASA organization, the British TV station has stopped broadcasting Samsung's LEDTV advertisements, and Samsung has also revised its product advertisements for broadcast in the UK. It is understood that the ASA organization is mainly responsible for the standard identification and supervision of the advertising industry, which is roughly similar to the relevant functional departments of the State Administration for Industry and Commerce.
What is the difference between LED TV and LCD TV? According to a Japanese technical expert, LED (Light Emitting Diode) is translated into a light-emitting diode, generally referred to as LED, which is a light-emitting element fabricated by epitaxial growth technology and semiconductor materials. Compared with a television set using a CCFL illumination mode (cold-pole lamp), the LED uses a self-luminous diode and a transistor. The advantages are small size, long life, strong environmental protection, and power saving. The above technical experts further pointed out that the so-called "LEDTV", the real display is still the LCD panel, the rear CCFL, LED, HCFL module, just let it shine, the front LCD panel is removed, you see only However, it is a bunch of tubes and LED bulbs. LED is a new kind of light source LCD TV, belonging to LCDTV.
A staff member of the China Consumers Association had previously revealed to the media that Samsung directly called its product LEDTV, which is a bit misleading to consumers. The reporter was informed that at present, consumers who have purchased Samsung LEDTV in China have filed complaints with the China Consumers Association, and some have even raised the requirement for double compensation. However, there is no clear progress in the consumer's handling of Samsung's complaints.
Hao Yabin, deputy secretary-general of the China Electronics Video Industry Association, told the media that following the ASA's decision, other EU countries may follow up to take measures. China is also a market economy country. Samsung should realize that there is also the same crisis here. It should promptly correct wrong practices and avoid continuing to mislead consumers.
Compared with Samsung LEDTV, the practice of Chinese color TV companies is more cautious. For example, Hisense's products are called "Lanqing LED LCD TV", Skyworth called "Cool Open LED LCD TV", TCL called "ultra-thin LED LCD TV". Hisense is a Chinese company that has launched LED LCD TVs with Samsung at the same time.
As early as September 2007, Hisense built the first LCD module line in China's TV industry with its own strength, and took the lead in breaking the situation that China's LCD module relied almost entirely on foreign companies. In less than half a year, the yield rate reached 99%. In July 2008, Hisense launched the first 42-inch ultra-thin LED LCD TV. In August 2008, Hisense completed the production of the first LED backlight module production line in China.
Through independent research and development, the integrated development of modules and modules has been completed. Chinese companies represented by Hisense have mastered the core technologies of LCD modules and their manufacturing, which guarantees stable supply of upstream resources and realizes technology and product differentiation. The cost reduction and other aspects have obvious effects, which have improved the overall profitability of the company and the market competitiveness of new products.
Consumers mistakenly recognize that LED TV will eliminate LCD
The advertisements for “Samsung LED TV†will have misleading and affecting consumers. The reporter recently interviewed consumers who bought flat-panel TVs at three stores in Gome and Suning. Twelve respondents said they watched After the advertisement, LED TV is the upgraded product of LCD TV. If you purchase, you will definitely choose trend products. Only two respondents questioned the concept of LED TV, which is considered to be LCD TV, but the promotion of LED TV is a kind of speculation for enterprises to earn more profits. Two other consumers said they were unclear and would not buy. But when the reporter told all 16 respondents that LED TV is a kind of LCD TV, just changed the backlight, all respondents expressed dissatisfaction with Samsung’s advertising content, saying that this is “misleading consumers, stealing concept".
The reporter also interviewed 9 readers by telephone, 8 of whom said they had heard of LED TV and said they would buy it. But I don't understand the difference between LED TV and LCD TV. But when listening to reporters saying that LED TV is a LCD TV with LED backlight, they all questioned Samsung’s propaganda content, and thought that it is misleading to consumers, and it is easy for people to produce the feeling that “LED TV is a substitute for LCD TVâ€. .
Professor Li Dejun, a member of the China Market Association, pointed out that in order to better publicize and highlight the characteristics of new products and technologies, companies can adopt some means of comparative image, or contrast, to express their technical features and characteristics. The means of re-manufacturing a product concept will not only hinder the normal upgrading of the industry, but also mislead consumers' purchasing behavior, which is not conducive to the normal development of the domestic color TV industry. For Samsung’s behavior, it should be resolutely stopped as soon as possible. (Editor: Green Light Xiang)
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