“In June 2016, Sanxiong Aurora was 25 years old and gradually developed from the original small enterprise to today's scale. Next, Sanxiong Aurora will continue to position the mid-to-high end and adhere to product quality.†Sanxiong·Aurora Deputy General Manager Lin Rock said on June 9th at the 14th High-tech LED Industry Forum.
Since the beginning of this year, domestic LED lighting companies have taken a look at the global market and held high the banner of “going out†to march into the world.
From the perspective of the global market, developed regions such as Europe, the United States, Japan, and South Korea have higher requirements for environmental protection, and the ability to withstand prices is relatively strong. The demand for high-end products in LED lighting is relatively large. At present, LED transformation projects of different scales have been announced one after another, and the speed of popularization has accelerated.
For emerging markets such as Asia and South America, with the development of the economy and the government's further emphasis on energy conservation, the demand for LED products has great potential, but because the price tolerance is relatively weak in the developed regions, the price of the products will be More sensitive, the speed of popularization will be slower than that of developed countries.
Quality is the main theme of the market, LED products to be exported, product quality is the first need to break through.
"Price war is not a long-term development plan for enterprises." Lin Yan said that the reason why Sanxiong Aurora can stand out from the price war is based on the fact that we have always insisted on making conscience products, attaching importance to brand value-added, and adhering to product and service management. The law, in order to obtain good results from peers.
In addition, Sanxiong Aurora will take the improvement of product quality as the first goal; at the same time, continuously reduce the cost of products, in order to provide consumers with higher quality, more cost-effective LED lighting products.
The customer is God. At present, the primary goal of LED companies is to serve customers and meet customer needs as much as possible.
"In the future, Sanxiong Aurora will find demand, create demand and eliminate false demand. On the other hand, we will increase market share, make excellent quality, price of civilians, give full play to scale, and serve God." Lin Yan said.
At present, the overseas market has become the scent of the LED industry, and it has become a trend to go overseas. Next, Sanxiong Aurora will continue to follow the strategy of steady advancement, first set up a team to cultivate a professional overseas team, and then slowly develop into overseas markets.
“All in all, companies should re-recognize users and positioning, and quality, scale and price can not be lacking.†Lin Yan finally mentioned.
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