4G will see how the mobile phone manufacturers layout

The domestic 4G licenses will be issued next month as soon as possible. Huawei, ZTE, Coolpad and other domestic brands will all take 4G as a new market opportunity.

Compared with the United States, Japan, and other international markets, China’s 4G licenses have been delayed for more than two years. What are the current progress of international mobile phone manufacturers? What are the layouts in the Chinese market?

Samsung is Korea’s largest “chaebol” enterprise group, and Samsung is the most international mobile phone manufacturer that “understands China”. Samsung had sales of only 75.1 billion U.S. dollars in China in 2012, which exceeded the combined revenue of Huawei (3.54 billion U.S. dollars) and Lenovo (33.87 billion U.S. dollars).

Samsung is currently the first mobile phone manufacturer in China with market share and maintains good relationships with the three major operators. Samsung is the first international mobile phone manufacturer to support China Mobile's TD-SCDMA standard; the earliest implementation of China Mobile's 3G custom terminal "same quality, same price, same time" as an international manufacturer; and the release of China's most "local tyrants" with operators (W2013, B9120 Mobile phone manufacturers that are priced at more than 10,000 yuan each.

In terms of 4G terminals, Samsung was one of the earliest manufacturers to obtain network access licenses for the TD-LTE mobile phone and the Ministry of Industry and Information Technology, and participated in trial commercial applications of China Mobile 4G networks in Guangdong and Zhejiang. In the initial period of 4G license issuance, Samsung's 4G product line can cover the mid to high-end price of 2000-5000 yuan. Undoubtedly, in the 4G era, Samsung is still the biggest competitor of Chinese handset manufacturers.

Apple in the 3G era, Apple is the three major operators in the country rushed to "bring" the international mobile phone manufacturers. After cooperating with China Unicom and China Telecom, Apple, Qualcomm, and China Mobile’s three “Gao Fu Shuai” disputed the TD-SCDMA standard for six years at the negotiation table, but it was ultimately fruitless.

In terms of 4G, Apple eventually reached an agreement with Apple. The TD-LTE version of the iPhone 5/C has been approved by the Ministry of Industry and Information Technology and is expected to be officially sold to the Chinese market in November. Interestingly, the Apple iPhone is currently the only high-end handset that does not support China Mobile's "5-mode and 10-band" requirements. A1529 (iPhone 5C) and A1530 (iPhone 5S) support LTE/TD-SCDMA/WCDMA/GSM standard, A1516 (iPhone 5C) and A1518 (iPhone 5S) only support LTE/TD-SCDMA/GSM formats. In other words, if a user goes abroad, he can only return to the 2G or 3G era. Although the cooperation is established, "B grid" still exists.

For domestic mobile phone manufacturers, due to the high price of the iPhone, the bare metal market will not become a direct threat in the short term. However, it is reported that China Mobile will provide high-cost calls for the 4G version of the iPhone to reduce the user's purchase threshold, which will become a reality of the domestic mobile phone to the transition of high-end products, the "red line."

Sony's mobile Sony mobile phone has been subdivided with Ericsson in the 3G era. It has been tepid and its market share in China has remained outside of 10.

However, in the “new Sony” era, its CEO, Hirai Hirai, has made the smart phone business one of the three pillars of the company’s “rejuvenation”, and mobile phone shipments have started to grow rapidly, with a year-on-year increase of 27% to 42 million.

In the Chinese market, Sony sees 4G as the greatest opportunity. In June of this year, Sony released the Xperia SP M35t, the first domestic TD-LTE mobile phone in Shanghai. It currently has a bulk shipment capacity and is expected to sell for around 2,500 yuan. Zheng Shuren, vice president and marketing department head of Sony Mobile Greater China, revealed during an interview with the author that Sony will use 4G opportunities to fully strengthen cooperation with the three major domestic operators. The 4G mobile phone product line will comprehensively cover mid to high-end products, including the latest ones. The flagship product. Compared with Samsung and Apple, Sony's 4G handsets are mainly focused on cost-effectiveness and differentiated imaging.

The five years of Nokia's domestic 3G development is also five years after Nokia's "lost" in China. Nokia is stronger than the open channel in the domestic market, and is weaker than the operator cooperation. It has been “later coming late” with China Mobile and China Telecom, and China Unicom has always been “who is away”. With the traditional open channels collapsing under the impact of Android's "machine sea," Nokia is rapidly falling in China.

In terms of 4G, Nokia's high-end models released in Europe and the United States generally support LTE networks, but there is no action in domestic TD-LTE. With Nokia selling its mobile phone business to Microsoft, it will enter a long integration period. Nokia China related personnel said in the telephone connection with the author: "There is currently no information that can be published."

Motorola Mobile was once the mobile phone giant. After Motorola sold it to Google, it was difficult to cover up. In 2013, apart from selling factories and laying off staff, a strategic new product was not released in the Chinese market. Moto X itself supports LTE 4G networks, and its sales in the United States market are good, but Google’s overall difficulties in China have been unable to enter the domestic market.

In the domestic 4G market, Motorola mobile-related personnel told the author that there is no news that can be announced at present, and Moto X does not have the exact time to enter the Chinese market.

LG

Compared with Nokia, Motorola Mobile and other "degraded nobility," LG, the world's fourth-largest handset maker, is "returning" to the Chinese market.

In the United States, South Korea and other markets, LG's high-end smart phones have full support for LTE networks. Its new flagship handset, G2, is already available in the Chinese market and does not support the TD-LTE standard. However, like the international market, it has supported China Unicom and China Telecom’s future LTE 4G network.

The brand is still a big problem Compared with the early days of 3G, the time difference between the issuance of domestic 4G licenses has been greatly shortened. At the same time, as domestic mobile phones “go to sea”, they have already competed in the international 4G mobile phone market. The gap between domestic mobile phones and international brands in low-end products has been very small. Huawei P2, P6; ZTE Grand S, Memo 5S and other products have also been recognized by mainstream operators in Europe and America.

In the Chinese market, TD-LTE is a basic point for domestic brands and international manufacturers stand at a point in time. The LTE license issued next year is the real market test for domestic mobile phones. At the same time how to do a good job in brand marketing, so that high-end products over 3,000 yuan more than "red line" to avoid falling into the low-end price range, and at the same time get the market and user recognition, is also an urgent need for domestic mobile phone manufacturers to solve the problem.